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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Now displaying: Page 5
Jun 2, 2022

In today’s world, there’s so much information out there and people are too exhausted to implement what they have learned.

How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us?

The answer is choosing your one thing and talking about it with a good story.

In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World’s Most Industrious Storyteller, Park Howell talks about how to efficiently share your ‘one thing’ with people using the ABT story-telling framework. 

 

"Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you." - Park Howell

 

3 Things You’ll Learn in This Episode

  • The importance of focusing on ONE thing in your story
    How do you go through the process of selling a singular narrative, so you don’t confuse and lose people?

  • The three forces of a good story
    How do you make people care about what you say and offer?

  • How leveraging good stories help your business
    What’s the link between story-telling and business success?

 

Guest Bio

Park Howell is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.

For more information, head to https://businessofstory.com/

LinkedIn: https://www.linkedin.com/in/parkhowell 

Facebook: https://www.facebook.com/businessofstory/ 

Instagram: https://www.instagram.com/parkhowell/ 

Twitter: https://twitter.com/ParkHowell 

May 26, 2022

As Boss Moms, we all have these big beautiful goals and things we wish for the world but we get so stuck in the logistics of our lives. How do we know if what we’re doing right now is building towards what we want in the future?

I recently turned 41, and there are so many things I’m excited about, including all the things I’m planning to do in my business.

What is my true dream and desire for Boss Mom? In this episode, I’m going to give you a peek inside my 5-year plan and some of the amazing things I’m working towards.

"My true dream and desire is that I can help a million women wake up in the morning and not question how valuable, needed or worthy they are." -Dana Malstaff  

 

3 Things You’ll Learn in This Episode

  • Why we need to have a beacon of light
    How does having a vision help us to say yes or no to the right kinds of things?

  • The little tiny things we’ve done over time to build the community we want
    What makes us question our value, and how did we build our community to help women feel the value of contribution?

  • Why I want to change mentorship and education
    What is the bigger goal and desire behind the non-profit I want to build? 
May 19, 2022

With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter?

If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they’re known for is important.

What does having integrity actually look like in what we offer and how we sell it?

In this episode, I’m going to share why we need to work hard to live up to what we’re promising people.

"Integrity is being clear on the result we’re going to give people, whether or not we’ve actually experienced that result or if we’re still in the middle of it." -Dana Malstaff 

3 Things You’ll Learn in This Episode

  • Why integrity matters
    What happens when we don’t build a business with integrity?

  • Why brutal honesty isn’t necessarily integrity
    To have integrity, do we have to tell people how difficult and painful it will be to get the results they want?

  • The importance of knowing the limitations of our help
    Can we have integrity in our businesses if we’re still in the thick of the problem we’re trying to solve for people?
May 12, 2022

As parents, toys and play are a BIG part of our lives, but we don’t often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business.

Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I’m joined by a woman who not only invents toys, but is also actively coaching toy inventors.

What goes into taking a toy from idea to product? In this episode I’m joined by inventor,  “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.

 

Toy companies realize that it’s important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade

 

3 Things You’ll Learn in This Episode

  • How to objectively vet an idea
    If you want to invent a toy, how do you know if you have a good idea in the first place?

  • The effect of digital play on toy design
    How have online retailers, video games, NFTs and even YouTube impacted toys?

  • The process from idea to a toy people can buy
    What steps can toy inventors take to get their creations carried in a large retailer like Target?

Guest Bio

Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She’s worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL.

For more information about Azhelle’s program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.

May 5, 2022

Success in business always comes down to one thing: branding.

With the right branding, we can reach whatever goals we set for ourselves. The only question is, what does the ‘right’ branding actually entail?

More importantly, is it possible to get that branding right without adding a ton of work to our plates?

In this episode, brand strategist and StoryBrand Certified Guide, Naomi Gee shares the simple, yet effective way to come up with brand messaging that delivers results.

 

3 Things You’ll Learn in This Episode

  • How to strike a balance between verbal and visual branding
    What’s most likely to help us resonate with our target audiences: unbelievable images, or powerful words?

  • One way to assess if your message is clear, today
    Are we forgetting to share a vital piece of information that could determine if people choose to work with us?

  • How to change the way we think about introducing a ‘problem’
    How can we outline the problems our businesses solve without coming across as negative?

 

Guest Bio-

Naomi Gee is a Brand Strategist, Designer, and StoryBrand Certified Guide. She helps businesses transform from cute but forgettable into a recognizable brand their audience needs - all without adding 100 marketing tasks to your to do list.

To find out more, go to:

https://naomigee.com/

https://naomigee.com/15 

https://www.instagram.com/naomigeedesign/?hl=en 

https://www.linkedin.com/in/naomi-gee

Apr 28, 2022

Being human, a woman and a mom comes with a whole lot of emotions, but we don’t often give ourselves the permission to really feel them. When we suppress our feelings, we’re hiding from ourselves, and operating without some very important insights.

As uncomfortable as it is, learning to embrace our emotions is a life changing act that will create more alignment.

How do we get into conversation with our feelings, and uncover what they are trying to tell us? Why is deep self-trust so powerful?

In this episode, host of “Emotionally Uncomfortable”, Heather Chauvin returns to talk about the important work she’s doing - helping women and moms do the inner work to fully accept their emotions.

"If we go to that inner world and use our language, behavior and emotional states to guide us back home to ourselves, this is how we create alignment." -Heather Chauvin

3 Things You’ll Learn in This Episode

  • Why we struggle to tap into our emotions
    How do we work through the need to be in control all the time and make space for our emotions?

  • Two simple questions we can ask our own emotions
    What makes a specific feeling show up, and how do you find out what it means?

  • How to develop deep self-trust as a mom
    As moms it’s so easy to obsess over our actions and choices and whether they are ruining our kids. Is there a healthier way to deal with this?
Apr 21, 2022

Social media often feels like something that diverts our attention and causes us to do more than we need to, but there’s no denying that it has value in growing our businesses.

The challenge is, there are so many social media trends constantly coming at us, it’s hard to know what to take action on, and what we don’t need to be paying attention to.

How do we identify a trend that’s worth following? In this episode, I’m going to share a simple way to decide what social media trends we need to be focusing on.

 

"Instead of looking at trends, look at what feels right for you, authenticity will always shine through." -Dana Malstaff 

 

3 Things You’ll Learn in This Episode

  • Marketing trends vs. marketing truths
    What is the connection between human behavior and the trends that stick?

  • How to identify a trend on its way out
    Is the best time to pick up a trend at the beginning or towards the tail end?

  • If the dancing and pointing TikTok trend will be around forever
    What social media trends do I see sticking around for years?
Apr 14, 2022

There is no 'right' way to talk about sex with our kids. How we choose to do it is deeply personal, and no one else should ever dictate how we do it.

That said, sometimes, hearing how others have done it can be incredibly helpful. The only question is, in a world where it's so easy to be judgmental, where can we actually have those conversations?

In this episode, Founder of Sex Ed Rescue, Cath Hakanson shares her suggestions on the matter.

Disclaimer: because this episode deals with a sensitive topic, I'd suggest listening to it away from your children.

 

3 Things You’ll Learn in This Episode

 

  • When to have 'the talk' with our kids
    The 'birds and the bees' conversation used to happen with 12 to 13 year olds, but should we start having the talk earlier on?

  • How to change the way we think about sex education
    Is talking to our kids about sex giving them permission to seek it out, or is the opposite true?

  • Why sex education is more important today than ever before
    What is it about today's world that makes sex education so vital?

 

Guest Bio-

Cath Hakanson is an experienced author, sex educator and mother of two who provides accessible and down-to-earth information for parents on how to talk children about sex.

To find more titles and resources to help with sex education go to https://sexedrescue.com/ 

And join Cath's Facebook group at: https://www.facebook.com/cathhakanson

Apr 7, 2022

For moms juggling family and business, productivity and efficiency can feel near-impossible. Everything we have going on can leave us feeling overwhelmed and guilty about not meeting our goals, but we don’t have to, if we have the right plan. 

 

Society tells us that we have to hustle around the clock to be successful, but that doesn’t take a mom’s schedule into account. Is there a way for us to work without burning out? How do we manage our schedules and to-do lists in a more purpose-driven, aligned way?

 

In today’s episode, I’m joined by productivity mentor, author and founder of A Purpose Driven Mom, Cara Harvey. She shares how we can conquer our goals and say yes to what matters without burning ourselves out. 

 

3 Things You’ll Learn in This Episode

 

  • Why aiming for perfection leads to procrastination

    We won’t always have large chunks of time to get things done. How do we use little pockets of time to make progress on our goals and move our businesses forward? 

 

  • The Learn, Plan, Do method

    How do we take on new tasks and gain new skills in a way that doesn’t leave us feeling so overwhelmed that we end up quitting? 

 

  • How to say yes to what matters

    When you’re growing a business, everything feels imminent and urgent. What strategies can we use to prioritize what needs our attention?

 

Guest Bio

 

Cara is a wife, mom to a 15-year-old stepson, 6-year-old daughter, 4-year-old son, woman of God, productivity mentor, author, speaker and founder and host of A Purpose Driven Mom. She works as a mom empowerment coach and her mission is to provide women with the tools, resources, and community to reach their goals, empower themselves, find their happiness, and live a life by design. She does this via her blog, podcast, virtual community groups, and e-courses that help women learn to balance their lives, finances, schedules, health, and themselves! 

 

For more information, visit https://apurposedrivenmom.com/, and follow @apurposedrivenmom on Instagram. 


Get Cara’s free 15 Minute Formula action guide here.

Mar 31, 2022

Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress? 

 

Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people. 

 

How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers? 

 

In this episode, I’m joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it’s perfect for moms. 



A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan

 

3 Things You’ll Learn in This Episode

 

  • The 3 beliefs that make people want to buy from us
    What makes people decide to buy something from us and why do live launches work against this journey? 

 

  • Why the pre-launch planning process is so critical
    We don’t have to put things out as quickly as humanly possible to succeed. Why do we achieve more by slowing down? 

 

  • If urgency is ever a good thing
    Does it ever make sense for us to do a timed launch?

 

Guest Bio

Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy.

For more information on Brenna’s program, visit https://brennamcgowan.co/ and follow @brennamcgowanco

Get Brenna’s free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/

Mar 24, 2022

Capturing those special, uncurated moments in our children’s lives and holding onto their stories is on every mom’s priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming. 

Don’t you just wish there was a really easy way to get all the photos out of our phones and into a book? Well…there is. Chatbooks is an app that’s simplifying how moms capture memories, and the story behind its creation is as awesome as the product itself. 

Chatbooks really understands how moms think and feel, how did they get so dialed in with their target market? 

In today’s episode, I’m joined by the co-founder of Chatbooks, Vanessa Quigley. We talk about how this business came to life, and why their marketing is so effective at reaching moms. 

Overall our marketing has been successful because we’re honed in on who our customer is. We are selling to ourselves. -Vanessa Quigley

3 Things You’ll Learn in This Episode

  • How Chatbooks’ simplifies a very important job
    What makes Chatbooks’ process of capturing memories and moments so much easier than traditional scrapbooking?

  • The story behind the ad that made me fall in love with Chatbooks
    How does the Chatbooks team craft marketing content that perfectly captures the reality of what it means to be a mom?

  • How to create a company culture that supports moms and families
    Why is Vanessa so passionate about running a company that strengthens families?

Guest Bio

​​Vanessa Quigley is the co-founder of Chatbooks, a subscription photo book company that makes it ridiculously easy to share, print, and enjoy your family memories. As the Chatbooker-in-Chief, Vanessa is deeply involved in all aspects of the business with keen attention to all creative and product design choices. Chatbooks was founded in 2014 as Vanessa’s brain ­child after realizing her youngest son didn’t have his own childhood scrapbook. Chatbooks makes it easier than ever to get the photos off your phone and into your hands. The mission at Chatbooks is to strengthen families. The company started as a small family affair and has since grown to include team members across the country.

 

Throughout Chatbooks' growth, Vanessa has been firm in her commitment to promoting equality for parents in the workplace. She is proud to say that women hold the majority of leadership positions at Chatbooks. Vanessa was named Ernst and Young’s Entrepreneur of the Year in 2017, authored Real Moms, Real Hacks, and hosts The MomForce Podcast. She has a degree in Vocal Performance and Pedagogy from Brigham Young University, sings (opera!) whenever she can, enjoys the theater, being in the mountains with her family, and finding the humor in life – especially while raising a growing family!

Follow @chatbooks and @vanessaquigley on Instagram, join the Mom Force Facebook group and listen to the Mom Force Podcast.  

Get $10 off your first Chatbooks purchase when you use the link www.boss-mom.com/chatbooks

The Mom Force Podcast

Mar 17, 2022

No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking.

So, with that in mind, today I want to let you know the only reason you’re overwhelmed or not getting the results you want is because…you’re selfish. The real question is, how can you kick that self-defeating selfishness, once and for all? 

In this episode, I’m sharing a tongue-in-cheek (but effective nonetheless!) guide to changing the way we think for the better

Sometimes, a nonsensical angle can change the way our brain processes things and allows us to have a completely different experience. -Dana Malstaff

3 Things You’ll Learn in This Episode

  • Why we need to stop thinking we can be everything to everyone
    How is trying to help everyone ‘selfish’...and is it even possible to do that, anyway? 

  • The importance of listening to our audiences
    It’s great that we want to solve our clients’ problems, but how clear are we on what those problems are? 

  • How to draw the line between teaching and preaching
    When are we actually providing value, and when are we just sharing information because that’s what we think we have to do?
Mar 10, 2022

We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention. 

 

How can we get better at honing in on our personal stories, so we can use them in our messaging? Do we risk isolating anyone by going deep on the things that have meaning for us, personally?

 

In this episode, Founder of EllieGirl, Ellie Dote shares to leverage our stories in our branding.

 

Your brand really needs to resonate with you, because if it doesn't, people can tell! -Ellie Dote

 

3 Things You’ll Learn in This Episode

 

  • How to create a brand image that resonates with who we are
    What can we do to come up with a brand image and message that encapsulates the things most important to us? 

 

  • How to use trends to our advantage
    Is it possible to build a deeply personal brand while being inspired by current trends? 

 

  • The stories most likely to help bolster our businesses
    How can we get into the habit of sharing powerful stories?

 

Guest Bio- 

Ellie Dote is the owner and founder of EllieGirl, a business dedicated to helping female and LGBTQ+ entrepreneurs gain confidence in their identity and success through effective graphic and website design. After spending much of her life in Church ministry, Ellie used her training in Evangelism, as well as her professional training in design to start EllieGirl with the understanding that our stories are what changes lives and sets us apart from other businesses.

Ellie is the author of Walking Towards Cordelia. 

To find out more and to connect with Ellie, go to: 

https://elliegirlcreations.com/ 

https://www.facebook.com/EllieGirlCreations 

https://twitter.com/EllieGirl77 

https://www.instagram.com/elliegirlcreations/ 

https://www.amazon.com/Walking-Towards-Cordelia-becoming-accepting/dp/057872569X/ref=sr_1_1?crid=1RT62F45W1987&keywords=walking+towards+cordelia&qid=1644994025&sprefix=walking+towards+cordelia%2Caps%2C394&sr=8-1  

 

Ellie is running a special offer for a custom WordPress website built in a week for the next two months. Taking just one client a week, space is limited, and the price is $1,000 - that's 1/3 of their lowest price.  

 

Find out more at: 

https://www.elliegirlcreations.com/connect

Mar 3, 2022

Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make. 

 

What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down? 

 

In this episode, I’m sharing why our brains don’t want us to niche down, and how we can do it, anyway! 

 

Our brains tell us we’re different from everyone else and can help everybody, but not niching down HURTS you. -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

  • How to break free from the idea that we ‘could’ do more

    Are we diluting our impact by trying to be of service to everybody

 

  • The key to getting more clarity in our businesses

    How can we get crystal clear on the exact person we want to serve through our businesses? 

 

  • How to start niching down, today

    What tangible steps can we take right now to narrow our scope and define our audience? 
Feb 24, 2022

I want to live in a world where moms never need to feel guilty about purchasing business courses, because they know they’ve made the right decision. The only problem is, when everyone’s marketing is so enticing, it can be near impossible to pinpoint what’s right for our specific needs. 

 

How can we look beyond the shiny marketing and identify the kind of courses that will work for our unique businesses? Is there a way to distinguish courses that wouldn’t be able to serve us? 

 

In this episode, I’m sharing what to look for in a course when you’re at different stages of your business, using Marie Forleo’s B-School as an example. 

 

3 Things You’ll Learn in This Episode

 

  • 1 thing to remember when picking a more established course

    Well-established, popular courses come with a ton of benefits, but are they able to provide the targeted assistance needed in the earliest stages of running a business? 

 

  • What to be mindful of when investing in a course

    Are we in a position where paying for a course is doable, or would that add on additional financial pressures we might end up regretting?  

 

  • Why short-term programs aren’t always a great choice for moms

    Is it even possible to reap the full benefits of a 6-8 week course if much of our schedule revolves around our kids?
Feb 17, 2022

As entrepreneurs, and especially as women, most of us have a deep desire to ‘save the world’ and be of value to others, and that’s beautiful, but it can make niching down incredibly difficult. 

 

The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn’t consume every waking moment of our days, so we have to resist the urge to be everything to everyone. 

 

However, that can be easier said than done. How can we possibly go deep on just a few things, and where do we begin to define what those few activities are?

 

In this episode, Founder of Age Awesomely, Deb Blum and I discuss how pinpointing her niche actually allowed her to provide more value to others. 

 

The information world is saturated, and that doesn't mean you can't stand out, but it does mean you won't stand out if you don't choose to build businesses around a specific problem people have. -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

  • How to get clarity in our businesses

    How can we get so clear on who we are and what we offer, that it’s easy for us to communicate that to the world? 

 

  • Why having a massive scope sets us up for poor results

    We tend to think serving a small niche means smaller results, but could the opposite be true? 

 

  • How to avoid building a business that depends on our constant involvement

    Does having a niched-down business mean we have to be present in it at all times?

 

Guest Bio- 

 

Deb Blum (rhymes with plum) is the Founder of Age Awesomely and the creator of the Whole Soul Way and Self-Love Basecamp. She helps daughters of parents with dementia deepen their relationship even when it seems impossible. She also empowers these women to free themselves from societal and cultural expectations so they can live true to themselves and with good health and happiness, ya know, awesomely. Deb is one of those people who really loves to go deep and think about things like disease, death and loss and the existential meaning of life. So, as these daughters face the loss of their parents, Deb is passionate about supporting them to face their own mortality so they can live their lives fully and without regret.

 

To find out more and to connect with Deb, go to: 

https://www.ageawesomely.com/ 

https://www.facebook.com/groups/ageawesomely 

https://www.facebook.com/DebBlumOfficial/ 

https://www.linkedin.com/in/debblum/ 

https://www.youtube.com/user/inspire4lifecoach 

https://www.youtube.com/debblumnow 

https://www.instagram.com/debblum/ 

 

And to get a copy of Deb's concise, actionable and FREE guide that helps daughters of parents with dementia to know EXACTLY what to do and what not to do to create a calmer and more harmonious relationship, without having to do hours of research on the internet, go to:

https://www.ageawesomely.com/relatetodementia

Feb 10, 2022

While running a business takes work, it should never come at the cost of our inner peace. In fact, the very idea that we need to 'hustle' to be successful does more harm than good. 

 

The question is, where do we strike the balance between necessary, intentional effort and an all-out, harmful grind? How can we cultivate a better soul-life balance?

 

In this episode, Business Consultant at Clone Yourself, Sam Kabert opens up about his path to self-awareness as a recovering workaholic.

 

If we don't have awareness around our thought patterns, we're just falling victim to our programming. -Sam Kabert

 

3 Things You’ll Learn in This Episode

 

  • Why moving beyond our past is a necessity for growth

    Is it possible to hang on to the people we once were, as we continue to grow and move forward? 

 

  • The importance of approaching business from a state of flow

    How can we go from being constantly on the go, to a place where we can adapt as our lives require us to? 

 

  • How to get onto a path of self-awareness

    How can we pinpoint the programming that holds us back from true fulfilment?

 

Guest Bio- 

Sam Kabert is a Podcaster and the business consultant behind Clone Yourself. The first 8 years of Sam's career were driven by goals and motivated by success. The path culminated in building a million dollar business while working less than 4 hours a day in addition to being named to Silicon Valley’s 40 Under 40 list at the age of 31. It took some time but Sam eventually realized that his work was just filling a void. Soon after meditation and next plant medicine, namely Ayahuasca, found Sam and since 2019 Sam has been on a path of deep self inquiry. Sam’s mission is to reframe the way we look at our lives as it relates to work. The belief centers around “SOUL / Life Balance” in which we look at work as a component of life as we intentionally build in more practices to feed our souls on a daily basis which ultimately brings in more fulfillment and joy to our lives.

To find out more, go to:

https://wizardteams.com/ 

https://www.instagram.com/samkabert/ 

https://www.linkedin.com/in/kabert 

https://www.facebook.com/Kabert/ 

SoulLifeBalanceBook.com

 

Feb 3, 2022

Technology is brilliant, helpful and powerful, but it can also be a bit scary when it comes to our kids getting devices for the first time. For parents who grew up in a time where Siri or TikTok didn’t even exist, how do we acclimate to tech being an ever-present part of our kids' lives, and how do we ease them into it so that they have a healthy relationship with it? 

 

As parents, we can’t ignore where the world is right now, but we can still set boundaries so that our children use tech when they are emotionally ready for it. 

 

In today’s episode, I’m joined by Vice President of Public Relations & Communications at Gabb Wireless, Anne Marie McDonald. She talks about tech, when our kids should have it, and the impact it can have on their lives.  



Tech isn’t going away, and we want to embrace it and teach our kids how to use it in a healthy way so they become healthy adults that are balanced. -Anne Marie McDonald

 

3 Things You’ll Learn in This Episode

 

  • How to introduce kid-safe tech to our children

    When do we know that our kids are ready for an iPhone, and if not, what foundational devices can they have? 

 

  • Navigating tech when our children are in different age groups

    How do we handle introducing tech to one child when their younger brother or sister is likely to get some FOMO? 

 

  • The importance of open and honest dialogue with our children

    When does tech work against our parenting?

 

Guest Bio

 

Anne Marie McDonald is the Vice President of Public Relations & Communications at Gabb Wireless. She leads the charge to educate media and families on safe-tech solutions. As a podcast host, speaker and content curator, Anne Marie continues to empower families to thrive in a digital age by providing information and trusted resources. She is the proud Mom of four, ages 6-16. 


Head to https://gabbwireless.com/ to find out more about their kid-safe smartphone and use the code BOSSMOM for a discount.

Jan 27, 2022

Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn’t fun. The question is, when are those challenges a necessary evil, and when is it time to try something else?

 

Pivoting in business can be vital for our sanity, but how can we be sure we’re moving into something we’re actually going to enjoy, and is there ever a ‘right’ time to make that move?

 

In this episode, Founder of Your Personal Tech Fairy, Bev Feldman explains how she went from jewelry designer to marketing technology consultant and strategist (and why she hasn’t looked back since!).

 

"If your business feels like an uphill battle everyday, consider that it might not be the business you’re supposed to have." -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

  • Why we need to re-think our identities as business owners

    Pivoting into a new space can be tough when we’re known for something else. How can we stop letting our previous identities define us so we feel empowered to step into whatever we choose?

 

  • How to tell when making a move is a necessity

    Is there ever a ‘right’ time to try out something new? 

 

  • The key to knowing when we’re in the right line of work

    How can we know for sure if we’re in the right business? Does that kind of certainty even exist?

 

Guest Bio- 

 

Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman -- Your Personal Tech Fairy. Bev helps service-based solopreneurs  to build seamless automations on ConvertKit so that you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.

 

To find out more, go to:

https://www.instagram.com/your.personaltechfairy 

https://www.facebook.com/yourpersonaltechfairy 


And for Bev's Email Automation VIP Day, visit http://yourpersonaltechfairy.com/vip

Jan 20, 2022

As Boss Moms, we all want to achieve big things, but that doesn’t always mean we have a clear idea of what that might look like. 

 

Luckily for those ladies who just aren’t sure what their bigger picture is, Virtual Assistance can be a great starting point. There’s no simple way to describe what a VA does, and for that very reason, it can be a great stepping stone to a ton of different opportunities. 

 

So, how does one get started as a VA, and how can we adapt the role as we go? How can we use virtual assistance as a way to generate revenue while freeing up time, without compromising on professional fulfillment?

 

In honor of the new Nurture to Convert VA Certification, in this episode, Boss Mom’s Director of Operations (and former VA!), Nicole Terrell and I discuss the amazing opportunities that come with being a virtual assistant. 

 

For anybody who isn't sure what they want to do, virtual assistance is a really great entry point. -Dana Malstaff

 

3 Things You’ll Learn in This Episode

 

  • Why virtual assistance is a great option for non-salesy entrepreneurs

    Could virtual assistance be the perfect solution for business owners who just don’t feel comfortable doing sales? 

 

  • The major benefit of virtual assistance for risk-averse Boss Moms

    Could virtual assistance be the perfect solution for the aspiring business owners who prefer to play it safe without sacrificing big results? 

 

  • How to uncover your VA niche

    How can we build a VA business around the things that are most important to us, which align with our core values?

 

Guest Bio- 

 

Nicole Terrell is the Director of Operations and Success Partner at Boss Mom. A former virtual assistant, Nicole also has a background in trauma-informed manifestation coaching. 

 

To find out more, go to:

https://boss-mom.com/boss-mom-spotlight-nicole-terrell/ 

 

And for more on our VA Certification, go to:

nurturetoconvert.com/vacert

Jan 13, 2022

Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.

 

The question is, can we build a profitable business around a highly niched concept?

 

In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.



3 Things You’ll Learn in This Episode

 

  • The importance of giving permission

    How can we create safe online spaces for our communities, where they feel comfortable opening up on topics not often discussed in day-to-day life? 

 

  • The key to building trust with vulnerable audiences

    How can we show skeptical, previously under-served communities that we're genuinely on their side and ready to assist them?

 

  • How to build an evergreen business in a B2C setting

    It's one thing to build courses and systems around running a business successfully, but is it possible to do the same thing in an area like counseling or therapy?

 

Guest Bio- 

 

As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She's a mom to six kids by both birth and adoption. They've taught her a lot about what creates thriving parent-child relationships...and what doesn't. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.

 

To find out more, go to:

https://instagram.com/melissacorkum_

https://instagram.com/postadoptionresources?utm_medium=copy_link

https://theadoptionconnection.com/

https://theadoptionconnection.com/listen/ 

 

More About the Safe and Sound Protocol:

Developed by Dr. Stephen Porges, the Safe and Sound Protocol (SSP) employs a practical, bottom-up approach to help individuals regulate their nervous system more consistently and independently. Based on Dr. Porges’ Polyvagal Theory, by calming the physiological and emotional state, the door is opened for improved communication and more success with other therapy modalities.


For more, go to https://www.thecorkboardonline.com/ssp

Jan 6, 2022

The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals? 

 

With so many ideas and strategies flying at us, it can be hard to really focus on what’s actually in alignment with us. How do we make sure we’re starting 2022 without the baggage of the last year? 

 

In this episode, I'm joined by Online Marketing Strategist, Business Growth Expert and The Lead Generation Genie, Meliss Jakubovic to talk all about planning for the year ahead and how to create a positive refresh for ourselves. 



3 Things You’ll Learn in This Episode

 

  • The connection between entrepreneurship and spirituality

    Why is it so important for entrepreneurs to dive into self-development and reflection? 

 

  • How do we make sure we achieve our goals for this year

    How should we be looking at our businesses this year so that it’s better than the last?

 

  • Why we need to devote a part of our day to mindset

    Entrepreneurship has good days and bad days. How do we strengthen our mindset muscle so we don’t get knocked down longer than we need to?

 

Guest Bio- 

 

Meliss Jakubovic, also known in the industry as the Lead Generation Genie, is an Online Marketing Strategist and Business Growth Expert to coaches and healers, the founder of Meliss Marketing, Author of #Expert, and Host of The Marketing Tips With Meliss Podcast. She helps coaches and healers add $10K+ to their months and scale their business in 90 days or less. She loves helping them end the feast/famine cycle and fill their 1:1 calendar and group programs so they can make an impact in the lives of others and abundance and freedom in theirs. She is also a single mom to 2 amazing boys.


For more information, head to https://melissmarketing.com/. You can also listen to her podcast or sign up for her program, Marketing With Intention there.

Dec 30, 2021

‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go. 

 

How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we’ll veer off the path, how do we get back on track when it happens? 

 

In this episode, I share a plan that will help us accomplish our financial, environmental and emotional goals in 2022. 



3 Things You’ll Learn in This Episode

 

  • How to use the F-E-E test to set our goals

    Why do we need to consider financial, environmental and emotional outcomes in our goal setting? 

 

  • How to avoid goal setting strategies that make us feel overwhelmed and guilty

    Not all strategies are created equal - how do we create a plan that we’ll actually follow through on? 

 

  • The importance of creating a daily focus

    What steps can we take to translate our overarching goals into daily actions?
Dec 23, 2021

As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call. 

 

When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goals, but can also play a role in decision-making over the coming months. 

 

The only problem is, picking just one word to encapsulate everything we want to achieve can be overwhelming in itself. Is it even possible to narrow our dreams down to such a degree? More importantly, is it really necessary?

 

In this episode, Matt Johnson returns to the show to share how he’s gotten better at defining his word of the year, and how it’s impacted his business. 

 

Things You’ll Learn in This Episode

 

  • How to stay focused when we’re multi-passionate

    Narrowing down our dreams to just one word is a great way to stay focused, but what happens when our dreams are all over the place? Is it even possible to be successful if we’re multi-passionate

 

  • 1 thing to consider when picking a word of the year

    Is there a way we can ensure our word of the year continues to hold value for us over the full 12-month period? 

 

  • How to pick our words of the year

    Is there a fool-proof formula to picking a word of the year that genuinely resonates with us?
Dec 16, 2021

Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes. 

 

The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant. 

 

What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?

 

In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway! 

 

3 Things You’ll Learn in This Episode

 

  • Why not niching down does our audience a disservice

    How much value can we actually offer if we’re constantly trying to be everything to everyone? 

 

  • How to get over the fear of there not being ‘enough’ people to serve

    Is it really feasible to build a business so niche that only a very select group of people would buy in?

 

  • How to pinpoint a profitable niche

    It’s one thing to serve a very specific audience. How can we be sure that audience has the means to buy what we’re selling?

 

Guest Bio- 

 

Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people. 

 

To find out more, go to:

https://pursuingresults.com/

https://getmicrofamous.com/

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