In today’s world, there’s so much information out there and people are too exhausted to implement what they have learned.
How do we stand out, hook our audience, and remain in their minds so they can actually take action on what they learn from us?
The answer is choosing your one thing and talking about it with a good story.
In this episode, 35+ year advertising industry veteran, host of the Business of Story podcast, and the World’s Most Industrious Storyteller, Park Howell talks about how to efficiently share your ‘one thing’ with people using the ABT story-telling framework.
"Narrative is leadership. If you bore, you lose people. If you confuse, you lose people. If you obfuscate, no one is going to follow you." - Park Howell
3 Things You’ll Learn in This Episode
Guest Bio
Park Howell is known as The World’s Most Industrious Storyteller, having grown purpose-driven brands by as much as 600 percent. He is a 35+ year veteran of the advertising industry and hosts the popular weekly Business of Story podcast, author of Brand Bewitchery, and co-authored The Narrative Gym for Business. He is sought after internationally to help leaders excel through the stories they tell.
For more information, head to https://businessofstory.com/.
LinkedIn: https://www.linkedin.com/in/parkhowell
Facebook: https://www.facebook.com/businessofstory/
Instagram: https://www.instagram.com/parkhowell/
Twitter: https://twitter.com/ParkHowell
As Boss Moms, we all have these big beautiful goals and things we wish for the world but we get so stuck in the logistics of our lives. How do we know if what we’re doing right now is building towards what we want in the future?
I recently turned 41, and there are so many things I’m excited about, including all the things I’m planning to do in my business.
What is my true dream and desire for Boss Mom? In this episode, I’m going to give you a peek inside my 5-year plan and some of the amazing things I’m working towards.
"My true dream and desire is that I can help a million women wake up in the morning and not question how valuable, needed or worthy they are." -Dana Malstaff
3 Things You’ll Learn in This Episode
With information so readily available, we see people with no training and experience make it in business coaching and online content, and it begs the question: does integrity matter?
If we want to be beacons of hope for our clients and build businesses that make an impact and stand the taste of time, integrity absolutely matters. How people see and perceive our businesses and what they’re known for is important.
What does having integrity actually look like in what we offer and how we sell it?
In this episode, I’m going to share why we need to work hard to live up to what we’re promising people.
"Integrity is being clear on the result we’re going to give people, whether or not we’ve actually experienced that result or if we’re still in the middle of it." -Dana Malstaff
3 Things You’ll Learn in This Episode
As parents, toys and play are a BIG part of our lives, but we don’t often think about what goes into creating, designing and marketing them. The world of toy invention is incredibly fascinating and fun, and an interesting space to build a business.
Creativity, invention, and using our brains to cultivate ideas and create wonderful things is something so many of us want to do, and today I’m joined by a woman who not only invents toys, but is also actively coaching toy inventors.
What goes into taking a toy from idea to product? In this episode I’m joined by inventor, “The Toy Coach” Azhelle Wade to talk about the ins and outs of the toy industry.
Toy companies realize that it’s important for them to own certain properties that kids connect with so they can be NFT art or live in Roblox. -Azhelle Wade
3 Things You’ll Learn in This Episode
Guest Bio
Azhelle Wade, The Toy Coach, is a 3x patented inventor and who has worked in the toy industry for over a decade. She’s worked for Toys R Us, Party City, Madame Alexander, and Creative Kids. After climbing up the ladder from toy designer to VP, Azhelle decided to leave the corporate toy world to become The Toy Coach. Today, she helps educate inventors and entrepreneurs about the fun, crazy world of toys! In 12-weeks she can show you how to save time and money as you develop and sell your amazing ideas with her program Toy Creators Academy. Toy Creators Academy is the best solution to increasing your toy industry network and making your toy ideas REAL.
For more information about Azhelle’s program, head to https://www.thetoycoach.com/ and follow @thetoycoach on Instagram.
Success in business always comes down to one thing: branding.
With the right branding, we can reach whatever goals we set for ourselves. The only question is, what does the ‘right’ branding actually entail?
More importantly, is it possible to get that branding right without adding a ton of work to our plates?
In this episode, brand strategist and StoryBrand Certified Guide, Naomi Gee shares the simple, yet effective way to come up with brand messaging that delivers results.
3 Things You’ll Learn in This Episode
Guest Bio-
Naomi Gee is a Brand Strategist, Designer, and StoryBrand Certified Guide. She helps businesses transform from cute but forgettable into a recognizable brand their audience needs - all without adding 100 marketing tasks to your to do list.
To find out more, go to:
Being human, a woman and a mom comes with a whole lot of emotions, but we don’t often give ourselves the permission to really feel them. When we suppress our feelings, we’re hiding from ourselves, and operating without some very important insights.
As uncomfortable as it is, learning to embrace our emotions is a life changing act that will create more alignment.
How do we get into conversation with our feelings, and uncover what they are trying to tell us? Why is deep self-trust so powerful?
In this episode, host of “Emotionally Uncomfortable”, Heather Chauvin returns to talk about the important work she’s doing - helping women and moms do the inner work to fully accept their emotions.
"If we go to that inner world and use our language, behavior and emotional states to guide us back home to ourselves, this is how we create alignment." -Heather Chauvin
3 Things You’ll Learn in This Episode
Social media often feels like something that diverts our attention and causes us to do more than we need to, but there’s no denying that it has value in growing our businesses.
The challenge is, there are so many social media trends constantly coming at us, it’s hard to know what to take action on, and what we don’t need to be paying attention to.
How do we identify a trend that’s worth following? In this episode, I’m going to share a simple way to decide what social media trends we need to be focusing on.
"Instead of looking at trends, look at what feels right for you, authenticity will always shine through." -Dana Malstaff
3 Things You’ll Learn in This Episode
There is no 'right' way to talk about sex with our kids. How we choose to do it is deeply personal, and no one else should ever dictate how we do it.
That said, sometimes, hearing how others have done it can be incredibly helpful. The only question is, in a world where it's so easy to be judgmental, where can we actually have those conversations?
In this episode, Founder of Sex Ed Rescue, Cath Hakanson shares her suggestions on the matter.
Disclaimer: because this episode deals with a sensitive topic, I'd suggest listening to it away from your children.
3 Things You’ll Learn in This Episode
Guest Bio-
Cath Hakanson is an experienced author, sex educator and mother of two who provides accessible and down-to-earth information for parents on how to talk children about sex.
To find more titles and resources to help with sex education go to https://sexedrescue.com/
And join Cath's Facebook group at: https://www.facebook.com/cathhakanson
For moms juggling family and business, productivity and efficiency can feel near-impossible. Everything we have going on can leave us feeling overwhelmed and guilty about not meeting our goals, but we don’t have to, if we have the right plan.
Society tells us that we have to hustle around the clock to be successful, but that doesn’t take a mom’s schedule into account. Is there a way for us to work without burning out? How do we manage our schedules and to-do lists in a more purpose-driven, aligned way?
In today’s episode, I’m joined by productivity mentor, author and founder of A Purpose Driven Mom, Cara Harvey. She shares how we can conquer our goals and say yes to what matters without burning ourselves out.
3 Things You’ll Learn in This Episode
Guest Bio
Cara is a wife, mom to a 15-year-old stepson, 6-year-old daughter, 4-year-old son, woman of God, productivity mentor, author, speaker and founder and host of A Purpose Driven Mom. She works as a mom empowerment coach and her mission is to provide women with the tools, resources, and community to reach their goals, empower themselves, find their happiness, and live a life by design. She does this via her blog, podcast, virtual community groups, and e-courses that help women learn to balance their lives, finances, schedules, health, and themselves!
For more information, visit https://apurposedrivenmom.com/, and follow @apurposedrivenmom on Instagram.
Get Cara’s free 15 Minute Formula action guide here.
Traditional, high-pressure, hustle-based live launches don’t make sense for moms, but even in an evergreen model, we still have to release stuff. Is there a way to do a launch without the usual nail-biting urgency and stress?
Instead of jumping straight into a launch, a pre-launch is a much better way to build buzz and momentum, while still creating the space to build a relationship with people.
How do we use our content as the machine behind a launch? Why does a pre-launch strategy better serve our customers?
In this episode, I’m joined by a Boss Mom I believe is doing launches the right way. Strategic copywriter, marketing consultant and launch expert, Brenna McGowan shares her approach to releasing stuff and why it’s perfect for moms.
A pre-launch gives you time to collect data, use your content in a fun and exciting way and move people along that awareness journey. -Brenna McGowan
3 Things You’ll Learn in This Episode
Guest Bio
Brenna McGowan is a strategic copywriter, marketing consultant and launch expert. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.
Brenna also offers 1:1 Pre-Launch Plans where she creates a comprehensive and strategic outline from authority content to emails to social posts so you know exactly what you should be saying, writing, and doing before your launch to pre-sell spots and get people excited and ready to buy.
For more information on Brenna’s program, visit https://brennamcgowan.co/ and follow @brennamcgowanco.
Get Brenna’s free Pre-Launch Plan Cheat Sheet at https://brennamcgowan.co/cheatsheet/.
Capturing those special, uncurated moments in our children’s lives and holding onto their stories is on every mom’s priority list. However, with everything we have going on as parents and business owners, traditional scrapbooking can be daunting and overwhelming.
Don’t you just wish there was a really easy way to get all the photos out of our phones and into a book? Well…there is. Chatbooks is an app that’s simplifying how moms capture memories, and the story behind its creation is as awesome as the product itself.
Chatbooks really understands how moms think and feel, how did they get so dialed in with their target market?
In today’s episode, I’m joined by the co-founder of Chatbooks, Vanessa Quigley. We talk about how this business came to life, and why their marketing is so effective at reaching moms.
Overall our marketing has been successful because we’re honed in on who our customer is. We are selling to ourselves. -Vanessa Quigley
3 Things You’ll Learn in This Episode
Guest Bio
Vanessa Quigley is the co-founder of Chatbooks, a subscription photo book company that makes it ridiculously easy to share, print, and enjoy your family memories. As the Chatbooker-in-Chief, Vanessa is deeply involved in all aspects of the business with keen attention to all creative and product design choices. Chatbooks was founded in 2014 as Vanessa’s brain child after realizing her youngest son didn’t have his own childhood scrapbook. Chatbooks makes it easier than ever to get the photos off your phone and into your hands. The mission at Chatbooks is to strengthen families. The company started as a small family affair and has since grown to include team members across the country.
Throughout Chatbooks' growth, Vanessa has been firm in her commitment to promoting equality for parents in the workplace. She is proud to say that women hold the majority of leadership positions at Chatbooks. Vanessa was named Ernst and Young’s Entrepreneur of the Year in 2017, authored Real Moms, Real Hacks, and hosts The MomForce Podcast. She has a degree in Vocal Performance and Pedagogy from Brigham Young University, sings (opera!) whenever she can, enjoys the theater, being in the mountains with her family, and finding the humor in life – especially while raising a growing family!
Follow @chatbooks and @vanessaquigley on Instagram, join the Mom Force Facebook group and listen to the Mom Force Podcast.
Get $10 off your first Chatbooks purchase when you use the link www.boss-mom.com/chatbooks.
The Mom Force Podcast
No matter how much we want to succeed, our brains have a tendency to sabotage us, and sometimes, the only way to move beyond that is by completely breaking down our existing ways of thinking.
So, with that in mind, today I want to let you know the only reason you’re overwhelmed or not getting the results you want is because…you’re selfish. The real question is, how can you kick that self-defeating selfishness, once and for all?
In this episode, I’m sharing a tongue-in-cheek (but effective nonetheless!) guide to changing the way we think for the better.
Sometimes, a nonsensical angle can change the way our brain processes things and allows us to have a completely different experience. -Dana Malstaff
3 Things You’ll Learn in This Episode
We try a lot of things to stand out to consumers, but at the end of the day, being ourselves and embracing our stories will always be the most effective way to capture their attention.
How can we get better at honing in on our personal stories, so we can use them in our messaging? Do we risk isolating anyone by going deep on the things that have meaning for us, personally?
In this episode, Founder of EllieGirl, Ellie Dote shares to leverage our stories in our branding.
Your brand really needs to resonate with you, because if it doesn't, people can tell! -Ellie Dote
3 Things You’ll Learn in This Episode
Guest Bio-
Ellie Dote is the owner and founder of EllieGirl, a business dedicated to helping female and LGBTQ+ entrepreneurs gain confidence in their identity and success through effective graphic and website design. After spending much of her life in Church ministry, Ellie used her training in Evangelism, as well as her professional training in design to start EllieGirl with the understanding that our stories are what changes lives and sets us apart from other businesses.
Ellie is the author of Walking Towards Cordelia.
To find out more and to connect with Ellie, go to:
https://elliegirlcreations.com/
https://www.facebook.com/EllieGirlCreations
https://twitter.com/EllieGirl77
https://www.instagram.com/elliegirlcreations/
Ellie is running a special offer for a custom WordPress website built in a week for the next two months. Taking just one client a week, space is limited, and the price is $1,000 - that's 1/3 of their lowest price.
Find out more at:
Niching down is essential for a successful business, but that doesn’t mean it’s easy. Far from it, finding a niche is one of the hardest decisions a business owner will have to make.
What is it about the idea of narrowing down our scope that scares us so much? More importantly, can we push past that hesitation, so we can see the benefits of niching down?
In this episode, I’m sharing why our brains don’t want us to niche down, and how we can do it, anyway!
Our brains tell us we’re different from everyone else and can help everybody, but not niching down HURTS you. -Dana Malstaff
3 Things You’ll Learn in This Episode
I want to live in a world where moms never need to feel guilty about purchasing business courses, because they know they’ve made the right decision. The only problem is, when everyone’s marketing is so enticing, it can be near impossible to pinpoint what’s right for our specific needs.
How can we look beyond the shiny marketing and identify the kind of courses that will work for our unique businesses? Is there a way to distinguish courses that wouldn’t be able to serve us?
In this episode, I’m sharing what to look for in a course when you’re at different stages of your business, using Marie Forleo’s B-School as an example.
3 Things You’ll Learn in This Episode
As entrepreneurs, and especially as women, most of us have a deep desire to ‘save the world’ and be of value to others, and that’s beautiful, but it can make niching down incredibly difficult.
The problem is, narrowing down the scope of what we do is the key to running a successful business that doesn’t consume every waking moment of our days, so we have to resist the urge to be everything to everyone.
However, that can be easier said than done. How can we possibly go deep on just a few things, and where do we begin to define what those few activities are?
In this episode, Founder of Age Awesomely, Deb Blum and I discuss how pinpointing her niche actually allowed her to provide more value to others.
The information world is saturated, and that doesn't mean you can't stand out, but it does mean you won't stand out if you don't choose to build businesses around a specific problem people have. -Dana Malstaff
3 Things You’ll Learn in This Episode
Guest Bio-
Deb Blum (rhymes with plum) is the Founder of Age Awesomely and the creator of the Whole Soul Way and Self-Love Basecamp. She helps daughters of parents with dementia deepen their relationship even when it seems impossible. She also empowers these women to free themselves from societal and cultural expectations so they can live true to themselves and with good health and happiness, ya know, awesomely. Deb is one of those people who really loves to go deep and think about things like disease, death and loss and the existential meaning of life. So, as these daughters face the loss of their parents, Deb is passionate about supporting them to face their own mortality so they can live their lives fully and without regret.
To find out more and to connect with Deb, go to:
https://www.facebook.com/groups/ageawesomely
https://www.facebook.com/DebBlumOfficial/
https://www.linkedin.com/in/debblum/
https://www.youtube.com/user/inspire4lifecoach
https://www.youtube.com/debblumnow
https://www.instagram.com/debblum/
And to get a copy of Deb's concise, actionable and FREE guide that helps daughters of parents with dementia to know EXACTLY what to do and what not to do to create a calmer and more harmonious relationship, without having to do hours of research on the internet, go to:
While running a business takes work, it should never come at the cost of our inner peace. In fact, the very idea that we need to 'hustle' to be successful does more harm than good.
The question is, where do we strike the balance between necessary, intentional effort and an all-out, harmful grind? How can we cultivate a better soul-life balance?
In this episode, Business Consultant at Clone Yourself, Sam Kabert opens up about his path to self-awareness as a recovering workaholic.
If we don't have awareness around our thought patterns, we're just falling victim to our programming. -Sam Kabert
3 Things You’ll Learn in This Episode
Guest Bio-
Sam Kabert is a Podcaster and the business consultant behind Clone Yourself. The first 8 years of Sam's career were driven by goals and motivated by success. The path culminated in building a million dollar business while working less than 4 hours a day in addition to being named to Silicon Valley’s 40 Under 40 list at the age of 31. It took some time but Sam eventually realized that his work was just filling a void. Soon after meditation and next plant medicine, namely Ayahuasca, found Sam and since 2019 Sam has been on a path of deep self inquiry. Sam’s mission is to reframe the way we look at our lives as it relates to work. The belief centers around “SOUL / Life Balance” in which we look at work as a component of life as we intentionally build in more practices to feed our souls on a daily basis which ultimately brings in more fulfillment and joy to our lives.
To find out more, go to:
https://www.instagram.com/samkabert/
https://www.linkedin.com/in/kabert
https://www.facebook.com/Kabert/
Technology is brilliant, helpful and powerful, but it can also be a bit scary when it comes to our kids getting devices for the first time. For parents who grew up in a time where Siri or TikTok didn’t even exist, how do we acclimate to tech being an ever-present part of our kids' lives, and how do we ease them into it so that they have a healthy relationship with it?
As parents, we can’t ignore where the world is right now, but we can still set boundaries so that our children use tech when they are emotionally ready for it.
In today’s episode, I’m joined by Vice President of Public Relations & Communications at Gabb Wireless, Anne Marie McDonald. She talks about tech, when our kids should have it, and the impact it can have on their lives.
Tech isn’t going away, and we want to embrace it and teach our kids how to use it in a healthy way so they become healthy adults that are balanced. -Anne Marie McDonald
3 Things You’ll Learn in This Episode
Guest Bio
Anne Marie McDonald is the Vice President of Public Relations & Communications at Gabb Wireless. She leads the charge to educate media and families on safe-tech solutions. As a podcast host, speaker and content curator, Anne Marie continues to empower families to thrive in a digital age by providing information and trusted resources. She is the proud Mom of four, ages 6-16.
Head to https://gabbwireless.com/ to find out more about their kid-safe smartphone and use the code BOSSMOM for a discount.
Running a business comes with its fair share of challenges, and there will be times when being an entrepreneur just isn’t fun. The question is, when are those challenges a necessary evil, and when is it time to try something else?
Pivoting in business can be vital for our sanity, but how can we be sure we’re moving into something we’re actually going to enjoy, and is there ever a ‘right’ time to make that move?
In this episode, Founder of Your Personal Tech Fairy, Bev Feldman explains how she went from jewelry designer to marketing technology consultant and strategist (and why she hasn’t looked back since!).
"If your business feels like an uphill battle everyday, consider that it might not be the business you’re supposed to have." -Dana Malstaff
3 Things You’ll Learn in This Episode
Guest Bio-
Love your business but hate dealing with your email marketing platform? Then you need Bev Feldman -- Your Personal Tech Fairy. Bev helps service-based solopreneurs to build seamless automations on ConvertKit so that you can save time, have energy to help your clients, and increase opportunities to earn money from your business without using icky-feeling marketing techniques.
To find out more, go to:
https://www.instagram.com/your.personaltechfairy
https://www.facebook.com/yourpersonaltechfairy
And for Bev's Email Automation VIP Day, visit http://yourpersonaltechfairy.com/vip
As Boss Moms, we all want to achieve big things, but that doesn’t always mean we have a clear idea of what that might look like.
Luckily for those ladies who just aren’t sure what their bigger picture is, Virtual Assistance can be a great starting point. There’s no simple way to describe what a VA does, and for that very reason, it can be a great stepping stone to a ton of different opportunities.
So, how does one get started as a VA, and how can we adapt the role as we go? How can we use virtual assistance as a way to generate revenue while freeing up time, without compromising on professional fulfillment?
In honor of the new Nurture to Convert VA Certification, in this episode, Boss Mom’s Director of Operations (and former VA!), Nicole Terrell and I discuss the amazing opportunities that come with being a virtual assistant.
For anybody who isn't sure what they want to do, virtual assistance is a really great entry point. -Dana Malstaff
3 Things You’ll Learn in This Episode
Guest Bio-
Nicole Terrell is the Director of Operations and Success Partner at Boss Mom. A former virtual assistant, Nicole also has a background in trauma-informed manifestation coaching.
To find out more, go to:
https://boss-mom.com/boss-mom-spotlight-nicole-terrell/
And for more on our VA Certification, go to:
nurturetoconvert.com/vacert
Building a business around something super specialized can be daunting, especially when we're worried we won't have enough people to serve, but the truth is, niching down can actually help us serve our clients at a higher level.
The question is, can we build a profitable business around a highly niched concept?
In this episode, post-adoption support specialist and Nurture to Convert Society member, Melissa Corkum shares how going all-in on her niche actually super-sized her business.
3 Things You’ll Learn in This Episode
Guest Bio-
As a post-adoption support specialist and Safe and Sound Protocol Practitioner, Melissa Corkum has helped hundreds of families shift to a brain-based view of behaviors so they can laugh more and yell less. She's a mom to six kids by both birth and adoption. They've taught her a lot about what creates thriving parent-child relationships...and what doesn't. You can find her de-stressing at the end of every day by crunching on the half-popped kernels at the bottom of the popcorn bowl and binging something on Netflix.
To find out more, go to:
https://instagram.com/melissacorkum_
https://instagram.com/postadoptionresources?utm_medium=copy_link
https://theadoptionconnection.com/
https://theadoptionconnection.com/listen/
More About the Safe and Sound Protocol:
Developed by Dr. Stephen Porges, the Safe and Sound Protocol (SSP) employs a practical, bottom-up approach to help individuals regulate their nervous system more consistently and independently. Based on Dr. Porges’ Polyvagal Theory, by calming the physiological and emotional state, the door is opened for improved communication and more success with other therapy modalities.
For more, go to https://www.thecorkboardonline.com/ssp
The new year is a time of hope, excitement, focus and intentionality. For entrepreneurs, it’s an opportunity to move our businesses forward in a meaningful way, but how do we prepare for the next 12 months so we can actually achieve our goals?
With so many ideas and strategies flying at us, it can be hard to really focus on what’s actually in alignment with us. How do we make sure we’re starting 2022 without the baggage of the last year?
In this episode, I'm joined by Online Marketing Strategist, Business Growth Expert and The Lead Generation Genie, Meliss Jakubovic to talk all about planning for the year ahead and how to create a positive refresh for ourselves.
3 Things You’ll Learn in This Episode
Guest Bio-
Meliss Jakubovic, also known in the industry as the Lead Generation Genie, is an Online Marketing Strategist and Business Growth Expert to coaches and healers, the founder of Meliss Marketing, Author of #Expert, and Host of The Marketing Tips With Meliss Podcast. She helps coaches and healers add $10K+ to their months and scale their business in 90 days or less. She loves helping them end the feast/famine cycle and fill their 1:1 calendar and group programs so they can make an impact in the lives of others and abundance and freedom in theirs. She is also a single mom to 2 amazing boys.
For more information, head to https://melissmarketing.com/. You can also listen to her podcast or sign up for her program, Marketing With Intention there.
‘Tis the season of goal setting for the new year, and as moms who have a million distractions all the time, it’s important to find the most efficient and effective way to get to where we want to go.
How do we set goals that are aligned with our capabilities? How do we build off of what worked this year? There will be moments where we’ll veer off the path, how do we get back on track when it happens?
In this episode, I share a plan that will help us accomplish our financial, environmental and emotional goals in 2022.
3 Things You’ll Learn in This Episode
As we near the start of a new year, many of us have begun thinking about what we want to achieve over the next 12 months, and for some, picking a ‘word of the year’ is their first port of call.
When we can narrow down everything we want to accomplish into just one word, that can become our guiding light throughout the year; our North Star that promises to not only keep us on track with our goals, but can also play a role in decision-making over the coming months.
The only problem is, picking just one word to encapsulate everything we want to achieve can be overwhelming in itself. Is it even possible to narrow our dreams down to such a degree? More importantly, is it really necessary?
In this episode, Matt Johnson returns to the show to share how he’s gotten better at defining his word of the year, and how it’s impacted his business.
Things You’ll Learn in This Episode
Niching down is by far the most effective way to make more money, while simultaneously making our lives easier, so it’s no surprise why so many business experts are all for narrowing our scopes.
The problem is, however, most of us already know this, but when it comes to actually carving out a niche, we’re more than a little hesitant.
What is it that’s stopping us from niching down? Is there ever a good reason to forgo finding a niche and simply aim to serve everybody?
In this episode, producer of the show and host of the MicroFamous podcast, Matt Johnson shares why most solopreneurs are reluctant to niche down, and why we need to do it anyway!
3 Things You’ll Learn in This Episode
Guest Bio-
Matt Johnson is the founder of done-for-you podcasting agency, Pursuing Results and host of the MicroFamous podcast. Also the author of the book of the same name, Matt is passionate about the benefits of niching down and becoming famously influential to a small group of people.
To find out more, go to: