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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Apr 2, 2018

Our use of content shouldn’t be about publishing for the sake of publishing-- it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a whole? On this episode, I talk about the power of making your content work for you.

If you want to build authority through your content then you have to be strategic about the content you create. -Dana Malstaff

 

3 Things We Learned

  • Have your content lead to your core paid programs. It’s about guiding people to your content and your expertise.
  • Words can work for us, against us or they can do nothing. We want them to work for us.
  • Authority is building trust, connection, and a sense that they want to know more from you.

 

If you want to build authority, content should be leveraged. You want to create and publish the kind of content that makes you the go-to source for solving the relevant problems of your audience. The mission is to make your online assets a sacred place for them that they can trust, know and connect with at a deeper level. You want them to feel led by you, such that they want to be with you. This should be the underlying goal of everything you put out.

Mar 29, 2018

Relationships are the lifeblood of people and business. How can you go about building more strategic partnerships that can be mutually beneficial? How do we decide where to put our energy when we’re developing relationships? What are some of the mistakes we make? On this episode, NJ Rongner shares on the importance of building and maintaining solid relationships for our businesses.

It’s important to have relationships that feed your soul and your life, but also help feed your business. -NJ Rongner

 

3 Things We Learned From This Episode

 

Build relationships with people who are ahead of you in business (6:10 - 6:27)

While it’s important to have relationships with people who are at a similar point in their journey, you should also look for relationships with people who are ahead of you so you can learn from them. You can do it through collaboration, an introduction, a podcast guest spot, or other ways.

Work outward from your inner circle (15:05 - 16:29)

If you want a place to start looking to build new relationships, draw a circular diagram with a bull’s eye in the center. This center represents the people you are closest to. These are people you go to for advice, people you would trust to pick up your children in your absence or people you would give your passwords to. Work your way outward with a few rings, and start thinking of the people in the outer layers. These are people you could build stronger relationships with.  

Be strategic about all your relationships (18:53 - 19:50)

Whether it’s romantic, friendship or business, you should always think about why you’re in a certain relationship and what you’re getting from it. You should also be thinking about what you give to the relationship.

 

At the end of the day, business is people-- and people are relationships. You can know and be known by many people, but you can’t have relationships with everyone. Determining which relationships are good for you comes down to the value each person brings to your life. Whether they give advice, offer support, collaborate or partner with you, our relationships can be a powerful way to grow our business and increase our spheres of influence.

Guest Bio


NJ is a Western MA Mom Blogger and the founder of A Cookie Before Dinner. Go to http://www.acookiebeforedinner.com/ to check out her work.

Mar 22, 2018

A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that will help you create opt-ins that bring people through your sales funnel.

 

It’s not just about the knowledge you have. It’s about someone wanting to be in your space. -Dana Malstaff

 

3 Things We Learned

  • Don't think of an opt-in as an end result, think of it as the beginning.
  • Sales pages: stop telling people what the features are, and start telling them what the benefits are.
  • Your personality matters just as much as your content, so make sure it shines through.

 

Your opt-ins can’t just be opt-ins. They have to be part of your overall business strategy, and you have to see them as the beginning of a relationship and not the end goal. Remember: the purpose is to give a good first impression so people want to learn about and engage with you even more. It’s all about giving them a reason to want to get into your space.

Mar 20, 2018

70% of Americans don’t like their day jobs. This statistic could apply to stay-at-home moms too, not just those who work outside the home.

On this episode: speaker, author, and coach Christy Wright shares valuable insights on these topics. Why is it smart for women to create something that allows them to put their talents to good use? How important is it to step back from all the action in your business so you can actually formulate a plan? Why is it so easy to fall into the trap of all the sporadic, brilliant information that’s out there?

 

You will achieve more in life when you start by simply assuming that you can. If you assume that you can’t, you’re not even going to try. -Christy Wright

 

3 Things We Learned From This Episode

 

Always assume that you can (06:31 - 06:57)

It’s better to move through life believing that you can do whatever you set your mind to, because you will always be willing to try. If you believe you can’t, you won’t even bother to challenge yourself or try something new.

 

If you wait for permission, you’ll wait forever (07:51 - 08:11)

Before trying something new, a lot of people wait for permission from someone else or for proof that they’ll be successful. Don’t wait for these things.

 

Make sure you have a long term vision for your business (11:38 - 12:25)

If you don’t know what your vision is for your business, and you don’t give it a little thought, you’ll end up going in a direction you don’t want. You’ll also compare yourself to everyone else and start becoming someone you’re not.

 

Whether you’re an introvert or an extrovert, we all experience fear. Nothing neutralizes fear like the willingness to try something new, even if you fall flat on your face. You don’t have to be perfect or delusionally confident when you’ve never done something. You just have to be willing to give it a chance. When it comes to your business, it’s so easy to get caught up in all of the activities and tasks, but it’s crucial to make sure you actually have a plan for your business. The world is filled with lots of brilliant tidbits of information, but if it’s not organized in a plan, you might find yourself lost at the end of it all.

 

Guest Bio
Christy is an author, Certified Business Coach and a Ramsey Personality. Go to https://www.businessboutique.com/ for more information.

Mar 15, 2018

One of the ways we can help our businesses grow is being visible. Getting featured in an article or on podcast is one of the best ways to do that. What are the things you need to do? How does collaboration help you get featured more? How do you come up with your movement story? On this episode I talk about the 5 things that will increase your chances of getting featured.

 

The idea of being visible is being a very bright star, in the right place where the right people are looking. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Your movement story is the story that’s going to get people to stand up and rally with you.
  • The better you know your target audience, the more you know where they will be.
  • Find your supplementers: people who add value to what you do, while you also add value to what they do.
  • Collaborate with your supplementers because you won’t feel like you’re competing with them

 

It’s hard to really move the needle on your business when you don’t have any visibility, and that’s why getting featured needs to be one of the components of your business plan. First, develop a compelling movement story. What you’ve done is what will move people to want to be a part of what you’re doing. Next, make sure you know who you’re targeting and find people you can build mutually beneficial relationships with. Be willing to collaborate and actually reach out to people.

Mar 13, 2018

We are all constantly faced with challenges in our lives, both big and small. We constantly talk about how to move past challenges, but rarely talk about how to build up the skills that allow us to be resilient in the first place. Why is resilience necessary, and how do we build it up? How can you bounce back from challenges? On this episode, speaker, author and resilience mentor, Sandra Younger joins us to talk about surviving a traumatic fire, how that built up her resilience, and how we can build ours up too.  

“We can--on our own, by our own choice-- build our resilience.” -Sandra Younger

 

3 Things We Learned From This Episode

 

Be proud of committing time to your kids 07:22 - 07:56

A lot of women who decide to stay at home and raise their children feel like they won’t be able to make up the time that could have been spent focusing on a career. You’re not going to get those years back in your career, but you’re not going to get them back with your kids either.

 

Resilience practice starts with gratitude 13:37 - 14:45

When you want to practice resilience, the very first step is to have gratitude. It is the antidote to all of our negative emotions, and it’s a big part of the healing process. It also keeps us from being stuck in resentment and a general life of misery.

 

The ComeBACK Formula 17:13 - 20:41

Be patient with the process and the pain, and believe that you can come back from it.

Accept help-- don’t think it’s weak to do so. Ask when you need it.

Choose your story. We don’t always get to choose what happens to us, but we can choose our response.

Keep moving, forgive, and lose attachment to how things need to be.  

 

Life is not easy, and we have to overcome a lot of difficult things. Resilience is something we were born with, and it gives us the ability to overcome challenges. We can open ourselves up to possibilities and opportunities on the other side of adversity or disaster, but there are steps we have to take. Practice gratitude, be patient, ask for help, choose the story you attach to an occurrence, and then keep moving forward by forgiving. We can practice all of this and build it like a muscle.

Mar 8, 2018

Many entrepreneurs spend a lot of time building up content, but they miss out on building programs people can pay for. Why is it so mission critical to have these programs? How can you go about actually creating them? On this episode, I talk about the importance of turning what you offer into something that can help you make money.

As you get better at what you do, what you know is going to be worth more. -Dana Malstaff

 

3 Things We Learned From This Episode

  • If you have opt-ins and you don’t have a structured paid program, get one together ASAP!
  • One-on-one programs are important. You always have to keep your finger on the pulse, and you can’t do that in a group.
  • At some point in your paid programs you’re going to see that there is a bell-curve where your pricing will create a new ideal client for you.

A lot of entrepreneurs think they can only start launching paid programs once they’re much bigger, but you can start now. We make money by selling things, and the things we sell must have structure. The nuances with which we deliver our programs are just as important as the kind of effort we put into marketing, words and sales pages. Whether you offer one-on-one coaching, set up a live event, or create paid content, setting up this kind of program will boost your business in a major way.

Mar 7, 2018

Our culture struggles to allow women to be simultaneously motherly and sensual. What do we get so wrong about our understanding of sexuality? What happens when your vibration rises? Why should we be willing to face pain? On this episode, I have a powerful conversation with coach Allana Pratt who shares the journey she’s taken to an open heart.

The internal always creates the external. The masks don’t work, and our strength is in our vulnerability. -Allana Pratt

 

3 Things We Learned From This Episode

 

Sexuality isn’t just sex  (07:36 - 09:00)

Our culture doesn’t know how to deal with the fact that women can be mothers and still be sexy.  We have forgotten that sexuality is literally sacred life force energy. It is sexual, creative, life force energy, and we have wrongly compartmentalized it into genital copulation.

Connect with little you (11:16 - 12:39)

So many people seek approval through touch, sex, and relationships. What makes them feel good is from the outside-in, but it should be from the inside-out. You have to mentally go inside to “little you”: the child who is alone, and scared. Learning to soothe that person is a powerful step to inner peace.

When you get to know yourself, expect a lot of changes (14:44 - 14:59)

Be warned: if you’re going to really dive in and get to know yourself, be prepared to not like every thing you have put in your life. Be ready to be strong enough to change those things.  

 

There are consequences to finding and reclaiming yourself. As you rise in your vibration, whatever is of the old vibration won’t fit anymore and will fall away. It takes great bravery and great courage to make the changes that come with a change in your vibration. That’s why it’s so important to have a solid relationship with yourself. Remember: we have to experience both joy and pain for us to truly be who we are.  There’s so much power in having communion with yourself, your truth, your body, and your heart.

Guest Bio
Allana is an intimacy expert who inspires open hearted living, with delicious sass. Featured on CBS, TLC & FOX, this cum laude graduate of Columbia University is the Author of 3 books. She’s a coach to celebrities is and the Host of the sexy empowering show “Intimate Conversations LIVE”. Go to http://allanapratt.com/ for more information.

Mar 1, 2018

On your website, a “thank you page” should be the first thing a person sees after they’ve said “Yes!” to you about something. If we fail to provide more ways to interact or connect with us, we’re missing out on huge opportunity. We want to guide people to the next step while they’re open, energetic, and excited about us.

In this episode, I’ll explain how powerful your thank you page can be, how it can help you create die-hard fans, and share some tips on exactly how to build it!

“It’s not ‘salesy’ to offer them an additional step to get closer to what they want” - Dana Malstaff

3 Things We Learned From This Episode

  • A thank you page is a great way to allow a person to continue their journey with you, especially if you have more to offer that can improve their life.
  • Don’t assume that people don’t want to dig deeper into what you have to offer.
  • Give yourself the depth and potential to have die-hard fans
  • A professional-sounding video is a great way to strike a chord emotionally, and communicate who you are in a way that text can’t.

Start the message of your page by thanking them for specifically what they did (or the form in which they said “yes” to you). Speak to their frustration, and propose an alternative. Let them know they’re in the right place, and provide the source of a solution. Setting this up in a way that resonates with your target audience is a powerful way help them find you, connect with you, and share you!

Feb 27, 2018

Trauma can be defined as something that has severe emotional consequences. Why is it sometimes so hard to identify the source of your trauma? How do techniques like EFT, NLP and hypnotherapy help people change limiting beliefs? What is the first step you can take towards mental freedom? On this episode Mindset Mentor, Jacqui Letran shares the answers to these questions and more.

 

If there’s a desire that you have to change your belief system, you can make that change incredibly fast with the right tools. -Jacqui Letran

 

3 Things We Learned From This Episode

 

  • Not all trauma is easily identifiable (09:23 - 09:35)

90% of people are wrong about the traumas that hold them back. If you’ve experienced a trauma like rape, a car accident or witnessing a death, we can clearly recognize where things changed. The difficult part is identifying when a trauma affected you when you don’t think the event was actually traumatic.

  • Change is possible and swift for the person who wants it (12:41 - 13:10)

It’s impossible to change a person’s limiting beliefs unless they really want to. If you’re equipped with the right tools and really want something different, it will happen for you.

  • Use EFT to release trapped negative energy (13:54 - 16:08)

The premise of EFT (emotional freedom technique) is that we are all made of energy, and when we have emotional trauma, it stays with us for the rest of our lives. Your mind processes information and delivers to you things that match your belief system. To break free from this, you can use methods like EFT to reset the beliefs you have stored within.

 

A lot of us give up our power and control so easily when we let past events, people and things dictate how we feel and react. You can change this by being 100% responsible for all your happiness and not giving other people permission to ruin your day or change how you feel about yourself. Breaking from negative limiting beliefs is all about changing the tapes that are playing automatically in your mind. Remember, the stories you’re replaying aren’t what’s happening right now. Your belief system can be wrong, and should be challenged. Accepting this brings you one step closer to happiness.

Guest Bio
Jacqui is a Mindset Mentor specializing in helping teens and young adults take control of their lives by taking control of their minds. Go to jacquiletran.com for more information or email author@jacquiletran.com.

Feb 22, 2018

Sales funnels are a hot topic right now, and for good reason. They are a great way to generate awareness and excitement around what you have to offer, ultimately leading people from your free content to your paid service.  

In this episode, I’m going to explain the crucial (but simple!) pieces of an effective sales funnel that you can feel good about, and will ultimately bring your audience to an easy “yes”.

 

3 Things We Learned From This Episode

  • A funnel provides a clear route for those who are a good fit for your business
  • It’s important to be engaging and give a preview as to what you’re all about.
  • You don’t have to sell people in a way that feels bad if you bring them down the nurturing cycle of a free-to-pay journey

 

A sales funnel is a streamlined way to attract the people who are right for you, while filtering out those who aren’t. A resonant “Aha!” moment combined with an easy opt-in can make the jump from “cool” to “commit” a natural progression. If you have an offering that can make a person’s life easier, getting that easy “Yes!” can be as simple as showing them the way.

Feb 20, 2018

Breaking through to new levels in your live and business require 3 elements: Discipline, Consistency and Persistency.

Misfit Entrepreneur Dave Lukas joins us to share how to take control of your life, build daily routines that work for us, and why we should all stop trying to be a jack of all trades.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 25, 2018

In this episode I'm sharing 6 ways you can grow your business by growing your team - the right way.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

 

Jan 23, 2018

Something I often get questions about is how to grow your team the right way at the right time in order to grow and scale your business.

After the last Boss Mom Retreat I received a message from my good friend and author Maria Dismondy who shared that following the retreat, she hired several new team members that she’d met while attending, and was already experiencing growth as a result.

So, to explore this idea of refining and growing your business by building your team I invited Maria on today’s episode to share her insights and experience, which I think you’ll find massively helpful.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 18, 2018

Do you often find yourself frustrated when things in your business aren't working or selling, but you have no idea why?

In this episode I'm going to walk you through a process of determining where there are gaps in your sales journey and how to fix them so you can be connecting with (and converting!) the right kinds of customers.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 16, 2018

As we continue the conversation about tweaking and refining to grow our businesses, we wanted to dive into an exploration of how to assess and improve the way we are engaging with our communities.

In this episode NJ and I are sharing some of the journey and process behind how we’ve grown the Boss Moms Facebook community, as well as some tips and strategies that you can take to tweak how you’re building and engaging with your own community.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 11, 2018

Everything we do in our businesses should be with the intention of improving the journey we take our customers on and the experience we provide for them.

In this episode I'm sharing 5 great strategies that will help you identify the gaps that exist in your current customer experience and how to refine and improve it moving forward.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 9, 2018

As we continue to discuss tweaking and refining to grow our businesses, part of that process is learning to be okay with reviewing our failures so we can make them better...but it's not always easy!

In this episode I'm joined by my personal life coach, Valerie Friedlander, to explore how we can assess our failures in a way that frees us to move forward and create the kind of change and growth we want to see.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 4, 2018

As business owners there are a million and one different things we can spend our time doing in an effort to grow and scale our businesses.

The problem is, when we're doing a million and one different things to grow, the opposite usually ends up happening.

In this episode I'm sharing the #1 thing you can do to experience the kind of growth you want in your business this year (hint: it involves doing less, not more!)

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 2, 2018

To kick off the new year and a brand new 6-week series all about growing your business through tweaking and refining, I am talking with Kelsey Van Kirk from Simply, Life on Purpose all about how to clarify the "why" behind your business so you can move forward with focus in 2018.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Dec 28, 2017

As you prepare to ring in a brand new year, take a few minutes to tune and consider these 5 things you can do to really finish strong before moving forward in your business. Let's not let things fizzle out....keep rolling, and make it happen!

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