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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: Page 5
Feb 22, 2018

Sales funnels are a hot topic right now, and for good reason. They are a great way to generate awareness and excitement around what you have to offer, ultimately leading people from your free content to your paid service.  

In this episode, I’m going to explain the crucial (but simple!) pieces of an effective sales funnel that you can feel good about, and will ultimately bring your audience to an easy “yes”.

 

3 Things We Learned From This Episode

  • A funnel provides a clear route for those who are a good fit for your business
  • It’s important to be engaging and give a preview as to what you’re all about.
  • You don’t have to sell people in a way that feels bad if you bring them down the nurturing cycle of a free-to-pay journey

 

A sales funnel is a streamlined way to attract the people who are right for you, while filtering out those who aren’t. A resonant “Aha!” moment combined with an easy opt-in can make the jump from “cool” to “commit” a natural progression. If you have an offering that can make a person’s life easier, getting that easy “Yes!” can be as simple as showing them the way.

Feb 20, 2018

Breaking through to new levels in your live and business require 3 elements: Discipline, Consistency and Persistency.

Misfit Entrepreneur Dave Lukas joins us to share how to take control of your life, build daily routines that work for us, and why we should all stop trying to be a jack of all trades.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 25, 2018

In this episode I'm sharing 6 ways you can grow your business by growing your team - the right way.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

 

Jan 23, 2018

Something I often get questions about is how to grow your team the right way at the right time in order to grow and scale your business.

After the last Boss Mom Retreat I received a message from my good friend and author Maria Dismondy who shared that following the retreat, she hired several new team members that she’d met while attending, and was already experiencing growth as a result.

So, to explore this idea of refining and growing your business by building your team I invited Maria on today’s episode to share her insights and experience, which I think you’ll find massively helpful.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 18, 2018

Do you often find yourself frustrated when things in your business aren't working or selling, but you have no idea why?

In this episode I'm going to walk you through a process of determining where there are gaps in your sales journey and how to fix them so you can be connecting with (and converting!) the right kinds of customers.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 16, 2018

As we continue the conversation about tweaking and refining to grow our businesses, we wanted to dive into an exploration of how to assess and improve the way we are engaging with our communities.

In this episode NJ and I are sharing some of the journey and process behind how we’ve grown the Boss Moms Facebook community, as well as some tips and strategies that you can take to tweak how you’re building and engaging with your own community.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 11, 2018

Everything we do in our businesses should be with the intention of improving the journey we take our customers on and the experience we provide for them.

In this episode I'm sharing 5 great strategies that will help you identify the gaps that exist in your current customer experience and how to refine and improve it moving forward.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 9, 2018

As we continue to discuss tweaking and refining to grow our businesses, part of that process is learning to be okay with reviewing our failures so we can make them better...but it's not always easy!

In this episode I'm joined by my personal life coach, Valerie Friedlander, to explore how we can assess our failures in a way that frees us to move forward and create the kind of change and growth we want to see.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 4, 2018

As business owners there are a million and one different things we can spend our time doing in an effort to grow and scale our businesses.

The problem is, when we're doing a million and one different things to grow, the opposite usually ends up happening.

In this episode I'm sharing the #1 thing you can do to experience the kind of growth you want in your business this year (hint: it involves doing less, not more!)

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Jan 2, 2018

To kick off the new year and a brand new 6-week series all about growing your business through tweaking and refining, I am talking with Kelsey Van Kirk from Simply, Life on Purpose all about how to clarify the "why" behind your business so you can move forward with focus in 2018.

Click HERE to access the show notes for this episode and don't forget to leave us a rating and review if you enjoyed the show today!

Want to make sure you never miss an episode? Hit that "subscribe" button in your favorite podcast app and click HERE to join our email family so you'll be notified whenever a new episode is released.

Thanks so much for joining us today - we heart your face!

Dec 28, 2017

As you prepare to ring in a brand new year, take a few minutes to tune and consider these 5 things you can do to really finish strong before moving forward in your business. Let's not let things fizzle out....keep rolling, and make it happen!

Dec 27, 2017

Lisa Woodruff is a home organization expert, productivity specialist and author of The Mindset of Organization: Take Back Your House One Phase at a Time, and How ADHD Affects Home Organization.

She believes organization is not a skill you are born with, but rather a skill that is developed over time and changes with each season of life.

In this episode we are exploring the mindset behind organization, as well as how we become who we are, why we do the things we do, and how the way we organize our things affects our lives and businesses.

I think you'll walk away feeling motivated and inspired to dig in an get organized going into 2018. Enjoy!

Dec 21, 2017

What do you think your life and business would look like if you began focusing on managing your energy instead of just managing your time?

In this Nurture Your Business segment I am exploring how learning to understand, honor, and manage your energy well is the true key to effective time management, and ultimately, a more fulfilling and productive life.

Dec 20, 2017

We are all parents just trying to do our best to raise great kids, right? Well what if I told you that you could do just that by being a little more intentional about the books you are choosing to read with your kids?

In this episode I'm joined by my amazing friend Samantha Munoz, who is a mother, wife, engineer, bibliophile, avid coffee drinker, and also the expert kid’s lit curator at Addison Reads, author of The Intentional Bookshelf and founder of The Intentional Book Club.

Sam's mission is to help parents as they search for the perfect books for their little ones and to help moms and dads build a library with purpose as they endeavor to parent with purpose.

Dec 14, 2017

As entrepreneurs we daily battle shiny object syndrome and the barrage of ideas that are constantly popping up in our creative little minds.

This presents a problem when we have limited time and resources! How do we know what to focus on and how to actually get the important stuff done?

In today's episode I'm joined by the lovely Ashley Gartland, a wife, mom of two spirited little girls, and life and business coach who works with entrepreneurs and creatives to help them simplify their business so they can experience more growth and fulfillment in their work and find more freedom in their life.

 

Ashley is passionate about helping women drop the cookie cutter approaches and instead grow their business their way through the lens of simplicity, and she is about to drop some serious golden nuggets so - let's jump in!

Dec 12, 2017

Networking is something we hear about often as business owners, but many of us are scared by.

The thought of asking to be friends with someone or asking for help from someone can be totally intimidating.

But, networking can lead to some of the best kind of growth for your business and is one fear that I highly encourage you work toward overcoming.

In this episode we are exploring what it means to network strategically, and some practical tips for making it happen as you go into a new year ready to do new things in your business.

Dec 8, 2017

This year is rapidly drawing to a close, and we are just weeks away from welcoming a new year, which means it's time to start mapping out what our game plan is going to be for 2018.

We all have our planners, and our Trello boards, and our notebooks, etc, to manage our projects, daily tasks, and checklists.

But have you taken the time to make an annual calendar and plan for your business?

In this episode we are going to explore what exactly that means, why you need one, and where exactly to start.

Nov 30, 2017

In case you hadn't noticed, Amazon is kind of all the rage these days - for both consumers and businesses.

Today my friend Kathleen Kobel and I are chatting all about how easy it can be to grow your business and make more money by leveraging the power of Amazon.

Kathleen is an Amazon expert seller and consultant who helps small businesses grow their brands and scale their sales by selling products on Amazon.

Her mission is to help business owners increase their visibility, trust factor and profits by selling on a marketplace full of customers ready to buy.

Sound like you? Let's dive in!

Nov 28, 2017

When you don’t love what you do or how you’re spending your time and your life, it is really hard to find happiness and fulfillment.

 

Whether you’ve already started a business or are working for someone else there are questions you need to ask yourself and things you need to process through in order to ensure you’re continually doing work you love.

 

In this episode, I’m chatting with Robin Kegerise, a coach and entrepreneur who supports moms in establishing careers on their own terms, careers in which they utilize their talents, have flexibility in their schedules, and make good income.

 

She specializes in supporting moms during transitions in order explore options and make thoughtful, informed career decisions that are in line with their values, while helping them figure out how to "make it work" when it comes to having a fulfilling career and raising a flourishing family.

Nov 23, 2017

Do you ever struggle with knowing what exactly should come next in your business?

 

Do you find yourself getting easily distracted with shiny object syndrome and losing focus?

 

So often as entrepreneurs we waste our time on things that don't ultimately move our businesses forward, and keep us stuck in places of indecision. 

 

In this episode I'm going to break down 5 specific steps to take in order to figure out what you should be focusing and working on next in your business.

Nov 21, 2017

Learning the business skills necessary to make a living doing what you love as an artist can be a real challenge, but today's guest is turning the "starving artist" myth on its head and sharing how she has done just that.

 

Kerstin Pressler is a fine artist, living a creative life for nearly a decade, and a mentor to visual creatives that strive to live their creative passion without suffering financially.

 

She is a role model to visual creatives that seek to combine their creative passion with entrepreneurialism, and when she's not working on one of her artworks or taking care of her amazing creative clients, she's out and about exploring nature with her son and husband.

 

In this episode we are going to talk about how to take your creativity and talents and actually turn them into a legitimate business, so if you're having a hard time infusing your passion into your business logistically, this one will be a must-listen!

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