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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Now displaying: Page 1
Jun 27, 2019

The newsletter is no longer effective, and business owners should start exploring different options. What could you do in place of sending a newsletter? What do you need to keep in mind as you move forward with new types of communication? On this episode, I share why you need to focus on the human aspect of your approach.

You need to understand the human beings in your audience. What do they want? -Dana Malstaff

 

3 Things We Learned From This Episode

  • If you send your audience the same thing at the same time every week, people will switch off. Be careful not to be too consistent.

  • Stop targeting demographics. Think about who your audience is and how your content can exist in their lives.

  • Rationality is unrealistic. As much as we’d like to think business is business, as long as people are involved, it can never be completely rational. 

No matter how foolproof regular communication might seem, there are significant drawbacks. While algorithms reward consistency, if you’re sending out the same communication at the same time each week, you’re not going to convert an audience into loyal customers. You’ll be at risk of becoming background noise detached from your fanbase. The newsletter is dead: it’s time to start looking at real people.

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