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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: Page 1
May 20, 2016

This is a Nurture Your Business segment with Dana. In today's podcast episode Dana gives a step by step process on how to create a great, buzzworthy challenge that will change peoples lives.

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • What decisions do you need to make before you a challenge.
    • Find a buzzworthy title.
    • Duration.
    • Is it going to have a launch or will it be evergreen?
    • What tools are you going to make?
    • What is the user experience going to look like?
    • What do you want the outcome to be?
    • Who do you want to help? Who are you targeting?
  • How to create emails for your challenge.
  • Do a wrap up email at the end.
  • Time frame for doing a challenge.

Recommended links and resources:

Can I quote you on that?

  • You need to keep them engaged to the end, that's the real victory. - Dana
  • Your titles matter. Think benefit over factor. - Dana
  • Before you do your launch, create buzz around the challenge. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

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