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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Now displaying: Page 1
May 13, 2016

This is a Nurture Your Business segment with Dana. In today's podcast episode she talks about why she thinks the newsletter should die, what to do instead of writing a newsletter and she gives examples of how to follow through with her suggestions.

 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • Traditional newsletters are a way of clumping everything together and sending it to your followers.
  • Stop thinking your email list is one group of people.
  • The people on your list is your community.
  • When you send out a newsletter, assume they are all your groupies and want to hear from you.
  • How to change the way you write your newsletter.
  • Create a journey for people.

Recommended links and resources:

Can I quote you on that?

  • Flip your mindset about how you think of your newsletter. – Dana
  • Your list is your community, who wants to hear from you. – Dana
  • Your opt-out is the best thing that will happen to your newsletter. It’s making room for people who want to hear from you. – Dana
  • When you write your newsletter, think of it as sitting down to coffee with a friend. – Dana
  • Make a connection with your community through your newsletter. – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

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