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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Oct 18, 2018

Opt-ins have become very popular because they are a way for entrepreneurs to grow their email list and for consumers to get access to bits of free content. What are the two key things we should know before we do an opt-in? Where should our opt-in journey start? On this episode, I share a step-by-step roadmap for developing really good opt-ins, and outline some ideas to get you started.  

 

When it’s in writing, people don’t read it in your tone. They read it in their tone, and their tone has baggage. -Dana Malstaff

 

Things We Learned From This Episode

 

  • Opt-ins aren’t just random pieces of content— they represent relationships and opportunities.
  • Start with the thing you’re actually selling. What is the final commit?
  • Ask yourself what people need to believe in order to make a decision and buy your product.
  • The best opt-in is something people can infuse into their daily habits and carry with them everyday.  

 

Getting someone’s email is like a first date: we have to make a great impression and present ourselves well. Our opt-ins are something we should be taking seriously. At the same time, we shouldn’t take too long to put them out. You’d rather see the response and make changes, or leverage what’s working, than to wait to make the right opt-in. We have to put the opt-in within a bigger context, which is the product we want them to buy from us. It’s also critical that we’re clear on what they need to believe, and find a way for our opt-in to become infused in their daily lives and give them a quick win.

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