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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Aug 7, 2018

Promotion is a touchy subject for many of us. We don’t want to sound salesy, nor do we want to get rejected. Is it possible to be supportive while selling? How can we deliver more value and promote ourselves without sounding salesy? Is selling a skill that can be learned by anyone? In this episode, I talk about why it’s so important to accept rejection and focus on promoting our businesses to the people who find value in what we do.

 

3 Things We Learned From This Episode

  • Every business owner has to be a salesperson, unless you plan to hire someone to do it for you. This aspect of building a business makes many people uncomfortable because we sometimes doubt ourselves and our abilities.
  • You aren’t a snake oil salesman if you offer support and deliver on what you promised.
  • Many moms have a hard time talking about their business. They don’t want to sound like they are promoting their products and services. The truth is, we all exchange money and services.

 

Part of being a salesperson is finding the right people, and understanding that not everyone can be helped. You also have to recognize that, like everything else, selling is a skill that can be learned. The more you know about it, the easier it is for you to communicate effectively, sound more genuine, and become better at supporting people throughout their journey.

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