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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
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Mar 15, 2018

One of the ways we can help our businesses grow is being visible. Getting featured in an article or on podcast is one of the best ways to do that. What are the things you need to do? How does collaboration help you get featured more? How do you come up with your movement story? On this episode I talk about the 5 things that will increase your chances of getting featured.

 

The idea of being visible is being a very bright star, in the right place where the right people are looking. -Dana Malstaff

 

3 Things We Learned From This Episode

  • Your movement story is the story that’s going to get people to stand up and rally with you.
  • The better you know your target audience, the more you know where they will be.
  • Find your supplementers: people who add value to what you do, while you also add value to what they do.
  • Collaborate with your supplementers because you won’t feel like you’re competing with them

 

It’s hard to really move the needle on your business when you don’t have any visibility, and that’s why getting featured needs to be one of the components of your business plan. First, develop a compelling movement story. What you’ve done is what will move people to want to be a part of what you’re doing. Next, make sure you know who you’re targeting and find people you can build mutually beneficial relationships with. Be willing to collaborate and actually reach out to people.

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