The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
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The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy





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Now displaying: 2018
May 29, 2018

Entrepreneurs are so easily caught up in “shiny object syndrome”, and move to the next thing before giving the last thing a real chance. How long should you stay horizontal on one strategy, system, or tactic? Does work-life balance exist? How do you get over the shyness of being on camera? On this episode, Amy Porterfield talks all things entrepreneurship, motherhood and getting comfortable on camera.

In your business, you are tweaking more than pivoting. -Amy Porterfield


3 Things We Learned From This Episode

Don’t obsess over work-life balance (12:47 - 13:23)

When you’re a mom and you’re trying to build a big business, you’re not always going to be able to be there. There’s no such thing as work-life balance. You can’t be in two places at once, and you will always miss out on something-- and that’s okay.


Lean into your insecurities about being on camera and use them in your story (18:46 - 21:15)

Let go of worrying what you look like and sound like, because no one cares about that. They are actually thinking of themselves and watching to get something out of it for themselves. Remember: having something valuable to share is way more important than how perfect you look and sound when you share it.


Tweak more than you pivot (22:42 - 24:27)

There will be about 2 or 3 core pivots that you will ever do in your business. Most of the time, what’s required is tweaking to make things better.  If something is working, stay horizontal for at least 18 months. Tweak it, market it, and promote it for as long as it’s working.


It’s easy to get caught up in the fear and limiting beliefs that come with putting yourself out there as an entrepreneur. When we let those things win, we are actually doing ourselves and our students a disservice by saying we care too much about how we look or come across on camera. Even if you feel awkward, push past that and let go of your insecurities. You’ll learn that your audience appreciates it and loves you even more for it. The key thing will always be consistency. When you do something consistently, you’ll become known for it-- and that’s what you want!

May 25, 2018

We often don’t leverage holidays and special days enough--but we should! Why are holidays such a great way to get your audience excited about your products? How are the special moments in our lives opportunities for us? On this episode, I talk about the power of infusing special days and holidays into your marketing and content.


We have complete control over what we launch, and we can make informed decisions that we can market really well. -Dana Malstaff


Things We Learned From This Episode

  • Marketing and promotion is about finding a reason to celebrate.
  • September and October are great for health and cooking because we’re about to have guests, and we want to cook good meals without gaining weight over the holidays.
  • Look for correlation between a holiday and what you’re trying to sell to your audience.

Holidays and special days give us an opportunity to breathe life into our projects and promotions. If you plan ahead, you can do something that will stand out and resonate with your audience. Go to websites like , pick 4 or 5, and find a way to get people excited!

May 23, 2018

The rules of traditional direct response marketing require us to push on our prospects’ biggest fears and negative emotions. How is this messaging confusing to the consumer? How can we tap into the right kind of emotions? Why is it so valuable to know what’s keeping your ideal client up at night? On this episode, Michele PW talks about love-based emotions in marketing and why they are the best way to fuel your messaging.

Once you get to what’s truly keeping them up at night, you’ll know the transformation they’re looking for. -Michelle PW


3 Things We Learned From This Episode

Direct response tends to focus on fear-based emotions (01:43 - 02:52)

The problem with traditional direct response marketing is that it relies too much on tapping into negative emotions like guilt, fear, anger, and resentment. Rather than empowering or encouraging people, it often seeks to motivate action to avoid feeling bad.

Acknowledging people’s pain in a respectful manner is really important (06:49 - 09:19)

Pain is a part of this life, for better or for worse, and it serves an important function in our growth. But there is a huge difference between pain and suffering. Suffering is what happens when we attach emotions to pain. In direct response marketing, people tend to agitate the pain which actually induces suffering. Through love-based marketing, there is a way to acknowledge the pain without making people suffer.

Dig deep into what keeps your prospect up at night (09:32 - 09:48)

It is so crucial to know the primary concern on your prospect’s mind. With that information, you can be equipped to provide the solution to their need and help them transform their lives.


People make their buying decisions with their hearts and emotions, which is something marketers can easily tap into. The problem is the damage we can do when we agitate their fear-based emotions and encourage decisions made from a negative place. Instead of using anger, guilt and fear as the basis of your marketing,  opt for love-based emotions. Connect to people’s passions, hopes, desires, and core values. Ultimately, that’s what’s going to move them.

May 17, 2018

It’s common right now for people to publish social media content that isn’t really achieving anything for their brand. Why is it so important for us to publish with engagement and our core offering in mind? How do we adjust our strategies so that the social media algorithms benefit us? On this episode I talk about a different approach to social media strategy and why it can make such a huge impact on your brand.

Your core service is your engine, and your social media is the fuel. You have to constantly reinvigorate the fuel and refill the tank. -Dana Malstaff

3 Things We Learned From This Episode

  • Put your core program, service, or offering at the center of your strategy.
  • Think about the different ways you can create diverse content on one thing.
  • When you hire a social media manager, it shouldn’t just be someone who can post for you. You need to hire somebody that has a content background so that they can actually write things for you.

Social media is not a place where we should thoughtlessly, continuously post and hope that people will engage. If there is anything that the social media algorithms are showing us, it’s that engagement matters. So instead of trying to publish content haphazardly, build your strategy around your core offering or program. Present your content in different ways so there’s some diversity. This way, you can increase the appeal of one piece of content, and serve your core programs well. When you center your social media around your content, you will have a stronger and more effective strategy.

May 16, 2018

Building a business from scratch is hard enough, but what happens when the absolute unexpected happens? How do you deal with the things you can’t control? And most importantly, how do you build a business that can continue making profit when you can’t be there? In this episode, Lacy Gadegaard shares her amazing story on how she started out as a hair extension specialist for celebrities, broke out and created her own wildly successful extension business, and how she found the courage to fight multiple sclerosis and keep being a mom and entrepreneur. 

It is so silly to think that in business we can do it all by ourselves. -Lacy Gadegaard


3 Things We Learned From This Episode

The importance of social media for business growth (04:30-05:33)

A website where you showcase your work, doubled by the endorsement others give you on social media, makes you look more credible. This is especially true if you are just starting out. Offer your services to bloggers who have large audiences, and share your collaborations with them on social media to reach an even a larger crowd.


Focus on the big picture (10:00-10:33)

Don’t stress over the small things. Life is filled with unexpected events and things we can’t control. The only thing left to do is to try your best and avoid comparing yourself to others, because they aren’t you.


Hiring people increases your revenue and gives you back your freedom (17:15-19-02)

Hiring new people can be scary at first, but you can’t do everything by yourself without being tired and stressed out. You don’t have to do everything on your own. The more talented people you hire, the more your business will grow.


Tragic events happen every day, but you must keep going. When everything is falling down, you learn to focus on the big picture and ignore the small things that once made you upset. Life-changing events such as disease, divorce, or the death of a loved one may change the way you view the world. Even though the progress may be slow at times, it’s up to you to maintain your growth.


Guest Bio-  Lacy Gadegaard is a hair guru, celebrity hair extensions specialist, and the CEO of Laced Hair. Her fight with multiple sclerosis only made her stronger in the long run. She built her business while diagnosed with it, and she is currently raising her two children. Her products were featured on ABC, Shark Tank, and The Bachelorette. You can find out more about her amazing story on her instagram or on her website.

May 14, 2018

Mind maps are a great way to brainstorm, and they serve as a great starting point for getting ideas out of your head. Why are mind maps so freeing? Why is it so important to understand how your brain works and comes up with ideas? On this episode, I talk about why mind maps are my favorite way of planning to execute on an idea.


3 Things We Learned From This Episode

  • Mind mapping is great way to brainstorm without worrying about structure. Sometimes structure holds us back, as our ideas don’t always come in the order we want to execute.
  • A mind map is never wrong. Every piece of it, whether you keep it, cross it off, or move it is part of the journey to allowing your brain to unravel the beauty that’s inside it.
  • You can’t access the parts of your brain with the good stuff without getting uncomfortable.
  • If it’s not worth mapping and doesn’t fit into the strategy of your business, consider whether it’s really worth it to your business.


Our brains are wonderful and unique instruments. When we learn how they function and how ideas unfold in them, the better we get at fleshing out our ideas and then executing on them. It’s not about having the most perfect and organized mind map-- it’s about letting our minds roam free to get an idea out of our heads and onto paper. Expect discomfort, because that’s how we reach the highest form of creation and creativity.


May 11, 2018

We all feel pressured to “do the right thing” when it comes to our careers. This usually ends up causing us to make safe choices that might bring money but take away our time and suppress what we really want to be doing. How do you decide what field you should work in? Is your current career path the result of a safe choice? On this episode, Stefani Reinold shares her journey from being an unhappy student in medical school to building her own business online.

I was hoping someone was going to give me an answer, and it took me a couple of years to figure out what my question was to begin with. -Stefani Reinold


3 Things We Learned From This Episode

  1. Know what environments you thrive in (10:30-11:26)

If you are studying for a degree that you don’t like or working a job that takes all of your energy, it’s time to question your actions. Know from the beginning what your interests are as well as your raw qualities. In what environments do you thrive?


  1. Step outside your comfort zone  (24:58-26:33)

Many people choose risk-free careers even if they aren’t made for them. The money might be good, but waking up every day and going to a job you hate will rob you of your joy. Entrepreneurship is not a risk-free path, but if you learn from your mistakes, you can thrive.


  1. Nobody can tell you who you are (17:56-21-10)

No coaching program is going to help you unless you know who you are and what you enjoy doing. What price are you willing to pay for your career? How important is the time spent with your family? The answer to this question should help you find an industry you enjoy.


Guest Bio-

Stefani Reinold’s journey started when she realized she is not a “typical mom.” She’s been through a number a business ventures, and she had her fair share of failures. Stepani left behind the opportunity of having a high-paying career in the medical field to more time to spend with her family and follow her passion for business.

Today, she is a successful author and the creator of the Heart Method. She uses her website to educate and help women find themselves and their inner peace. You can find Stefani at Not the Typical Mom.

May 4, 2018

A lot of business owners do too much too fast because they are terrified of losing momentum. Why is control more important than momentum? What do successful businesses do to grow steadily? Why is it so crucial for us to slow down? On this episode, I talk about a powerful lesson learned from a Pilates class.

Strengthening your business core allows the rest of your business to work the way it should with less stress. - Dana Malstaff


3 Things We Learned From This Episode

  • You don’t need grandiose movements or to catch momentum for steady growth to take place.
  • Sometimes doing too much and creating too much doesn’t results in distraction rather than growth.
  • When you hear something that feels profound, take a moment to think about how that applies to other things in your life.
  • Don’t start blogging unless you want to make money from it. When you’re running a business, you have to create strategic content.


The businesses that are truly successful have good systems, absolute clarity, and say “no” to things that don’t serve their finite purpose. You don’t want your rolling snowball to end up with rocks and dirt-- you want it to have more snow. Having control means having a concise free-to-paid journey and only creating content that feeds your funnel.

May 2, 2018

Launching a new podcast requires a lot of dedication and discipline. How do you make sure your idea is good enough to get people interested? How do you balance between promoting your guests and making sure you’re getting unique stories? On this episode, blogger--and now podcaster-- NJ Rongner is back to talk about launching her very own podcast with as little stress as possible.

We all have these really wonderful ideas that we think are going to change the world, but if we don’t have the people in front of us that need that information, it’s not going to go anywhere. -NJ Rongner


3 Things We Learned From This Episode


Taking responsibility for your project is critical to its success (04:17 - 04:35)

In partnerships there’s a level of shared co-ownership. When you launch your own blog, podcast or project, the ownership is all on you. That means you have to be prepared for the responsibility that comes with it.

Make sure there’s an audience for your product (13:06 - 13:28)

Your product or idea needs to have people who want it and an easy way for you to launch it. Without both, you won’t get the ROI and results you hope for.

Consider all the factors when validating your ideas  (13:43 - 14:05)

Validating your ideas isn’t just about whether people need the information or not. It’s also about whether you’re visible enough for them to see it and whether you’re putting it in a format intriguing enough for them.


Having a wonderful idea that can change the world is a great start, but there has to be more to it. No matter how good your creation is, you also need to have some understanding of how it will be received by your intended audience. Lean on an existing community like a Facebook group or blog community to listen and learn what people actually need. These people will feed you information that allows you to craft a better product, and ultimately empower you to build something that will succeed.

Apr 26, 2018

Reading is a necessary part of self-development and growth. What can we learn about emotional intelligence, communication, creativity, and making decisions? How can books help us become better versions of ourselves and better business owners?

On this episode, I talk about 5 books with a tremendous amount of value and how they can help you and your business. These books will change the way you think and how you engage with the world, as well as how to make decisions without questioning them.

Business is people-- and people relate to each other. -Dana Malstaff


3 Things We Learned From This Episode

  • The more you understand how people feel valued and loved, the higher your chances of success.
  • The best way to live your life is to read other people’s love languages so that you can give them love in the way that they understand.
  • When we use our minds to create ideas and bring them to life, it fulfills us as human beings.

Running a business, being creative, and working towards your goals can be daunting. By learning love languages we can become better communicators, which will help our relationships. When we lead with emotional intelligence, we find that our interactions with people improve. The act of creation provides us with fulfillment, as does finding what truly suits us and plays to our strengths.

Apr 24, 2018

We often make the mistake of thinking our prospects don’t want to hear our life stories, what we learned from our mistakes, or why we do the things we do. Stories do more than share your expertise—they create connections. What types of stories should you tell? What makes your story unique? On this episode, Dawn Gluskin shares how she uses stories to grow the businesses of her clients.

Never lose your leadership when you share your story. Even if you look vulnerable, let them see the leader in you. -Dawn Gluskin


3 Things We Learned From This Episode


  1. Being yourself is the best differentiator (04:35-05:40)


In a world where everyone is trying to fit into the mold, being yourself is a valuable differentiator. People are sick of seeing perfect stories. They want something that resonates with them. While your clients want someone competent, they don’t expect perfection. The small cracks in the mask is what makes helps them connect with you.


  1. The naked approach (13:40-14:40


You can’t express yourself and share your story if you’re constantly living in fear of being judged by others. Social media makes it even harder to share our mistakes and what we learned from them since everyone is sharing only positive aspects of their lives on social media. The naked approach refers to using your own stories and own vulnerabilities to connect with others.


  1. We evolved to respond to stories better than raw data  (17:40-18:47)


To survive, we needed stories to share with our peers about survival tactics, food locations, and more. While facts and figures do have value, they become even more powerful when they fit into a larger story. Stories are easier to remember and can make you more likable than stats and data.


Not all stories are created equal. Not all stories are made to be shared. Ask yourself, is sharing this story relevant to my business? Does it show something I’ve learned from it? You want to be relatable, but make sure you don’t undermine your skills and talents by doing so. Write your stories from a position of leadership and learning.


Guest Bio-

Dawn decided to start her own business after she was pressured to come back to her job soon after having a child. In only 3 years, she made around $3 million by helping entrepreneurs share their brand story in a meaningful way. You can find out more about her work at

Apr 19, 2018

Our emotions dictate how we interact with our environment and people around us, and we often do ourselves a huge disservice by shutting out negative emotions. Why is it important to give all your emotions room to come to the surface? What happens when we push aside feelings like anger, fear and disgust? On this episode, I talk about a very important lesson we can learn from the cartoon movie, Inside Out.


Maturity involves recognizing that emotions are not black and white. -Dana Malstaff


3 Things We Learned From This Episode

  • Decide the things that you love and start looking at them with a dissecting eye to see what you can learn from them.
  • Pushing other emotions aside and trying to be happy all the time can put us under a great deal of stress
  • If it’s hard to pull yourself together in life, it will be tough to do it in business


Cartoons have so much to teach us about ourselves and business. In the case of Inside Out, we learn that it is important that we face all our emotions when things happen to us. It’s easy to choose to just be joyful all of the time but that can do more damage in the long run. Feelings like sadness, happiness, fear, excitement and anger are all interconnected, and  sometimes we can’t experience one without another. There’s nothing wrong with this. Allowing ourselves to feel the full scope of our emotions gives you-- and your business-- a resilience and ability to heal.

Apr 17, 2018

As a society, we are more focused on ourselves than we’ve ever been before. How can we interrupt this selfishness and help make the world better? How do you figure out your purpose and mission in life? How can you gauge whether you’re going in the right direction? On this episode, host of The Daily Helping podcast, Dr. Richard Shuster shares how he found his life’s purpose after a near-death experience and how he’s paying it forward.


3 Things We Learned From This Episode


Your values and mission will always steer your towards what’s authentic (08:16 - 09:15)

If you’re really clear about what your values and mission are, you can always ask yourself if an action is in alignment with them. This will help to keep you in the right direction.


People and moments matter (10:56 - 11:45)

As we get older, we all start to realize that people and the moments we share with them are things we’re going to be nostalgic about in the future. These are also the things that keep us connected, loving and strong-- and they really matter.


Giving is just as healthy as receiving (15:11 - 16:42)

Our society is so focused on the self, but what we haven’t been taught is that being giving and selfless actually makes us feel as good as the people we give to. The same biological mechanisms in our brains fire when we help others and give selflessly in the same fashion as if we were the recipients.


Even though social media often makes us feel like we exist only to please and improve ourselves, we need to be able to look outward. The mission is to make the world a better place for our children and make us all happier as people. If we can put energy into the meaningful things, our society will be stronger, more connected, and more loving.


Guest Bio-

Dr. Richard Shuster is a licensed clinical psychologist and the host of The Daily Helping with Dr. Richard Shuster: Food for the Brain, Knowledge from the experts, Tools to Win at Life which is regularly downloaded in over 60 countries. On his podcast, Dr. Shuster’s guests educate and inspire listeners through their stories, expertise, and passion for helping make a difference in the lives of others. His mission is to help people become the best versions of themselves and as a consequence, make the world a better place. A sought after media expert, Dr. Shuster’s clinical expertise and podcast have been featured in such publications as The Huffington Post,,, Reader’s Digest, and others.

Learn more at

Apr 12, 2018

Once you’ve created content that builds trust, the next step is promoting yourself-- but this can be challenging. Why is it so important to promote your business and your work? How do you get people to talk about and want to buy from you? What factors can you leverage? On this episode, I discuss why it is so critical to actually get out there and start talking about your awesome work.

Every single day, do at least one thing that promotes you and your business. -Dana Malstaff

3 Things We Learned From This Episode

  • Recognize your real estate; recognize where you have space to show what you’re selling. If you’re not leveraging the free real estate that you have, you’re missing out.
  • Pinterest is more of a long term search engine. From a visibility standpoint, you want to create a good amount of varied imagery for the main ways in which people get on your list.
  • You don’t want to send people directly to your sale pages because conversion is going to be low.
  • People need to see you 7-10 times before they buy from you.


Your sole job as a business owner is to sell. Without that, you can’t be profitable. Tiptoeing around the fact that you have a business doesn’t help anyone, and it won’t get you anywhere. Commit to promoting yourself. Everyday, you need to be out talking about your businesses in some way. You can do this through all sorts of content and platforms but the end goal is making sure people see you regularly so they can move towards buying from you.

Apr 10, 2018

In this information age, people get so excited about the possibilities of their ideas that they jump the gun and start in the wrong place. When you have an idea, what are the steps you need to think about? How do you avoid prematurely floundering? On this episode, idea strategist and inventor Lisa McCarthy gives insight on doing things in the right order when you have a new idea.

You need to retrain your brain to think in a positive way, even when you’re slamming through the slime. It’s about you empowering yourself. -Lisa McCarthy


3 Things We Learned From This Episode


Before you can empower anyone you have to empower yourself first (04:04 - 04:30)

A lot of us are driven by purpose and the need to make an impact on something outside of ourselves. The truth is, if you want to make an impact externally, you have to do the hard work of empowering yourself before you can do it for anyone else.


Be intentional and proactive about what you say to yourself (08:09 - 09:26)

We all have an inner monologue, and often we allow the message to be negative. What if you learned to drown that out with something you purposefully and intentionally chose to say to yourself? Imagine how that would change everything.


Plan first before taking any action on a new idea (14:20 - 15:44)

When you come up with a new idea for something, it’s so easy to get carried away that you miss the foundational steps that ensure success. To avoid this, take the time to map the details so that questions and obstacles can be anticipated.


When excitement and inspiration form around a new idea, we can easily forget the important details that go into executing it. Missing crucial steps can actually hinder progress, so it;s worth it to take the time to map out your ideas. Figure out “the who, what, when, where, why and how” so you have the right game plan to move forward. This will make the process of executing on an idea a lot less daunting and ultimately more effective.


Guest Bio

Lisa is a Strategist at Make My Idea Real and the Inventor of the Affirmations Mirror. Go to for more information or get in touch with Lisa

Apr 5, 2018

If you’re a service-based business, you’re going to do a group program at some point. When do you know that you’re ready? How do know how many people you can handle in a coaching program? What is the most effective way to structure it? On this episode, I share how to get group coaching started!


“If all you’re doing on your group calls is teaching them stuff, then you’re not really a group coaching program. You’re just a live course.” - Dana Malstaff


4 Things We Learned From This Episode

  • Don’t start a group program unless you’ve coached a minimum of 10 people on a one-on-one basis.
  • People in groups feed off each other and become friends, which accentuates accountability.
  • Remember that at any given moment about 50-70% of the participants are going to really engage with you.  
  • Every group coaching program should come with at least one 1-on-1 call in the beginning of the program.


Group coaching is not only a way for you to touch more people at once, but also a great way to add an extra layer of accountability and relationship. How you go about your coaching is very important. In addition to teaching, it’s about listening and communicating with them to improve their lives. This is what makes you a coaching program.

Apr 3, 2018

For a lot of women, the demands of our lives make us suppress the light inside of us. Why is it so important for the world that we embrace what makes us unique? How do we step out of society’s expectations and judgments? How can we shift our thinking and choose to live in a woman’s world? On this episode, photographer and speaker Jennifer Rozenbaum is here to talk about her mission to take back femininity.

The more “you” that you can be without any shame, the more power we have as people, as women, and as a community. -Jennifer Rozenbaum


3 Things We Learned From This Episode


We don’t have to sacrifice femininity for empowerment (11:23 - 12:16)

A lot of women feel like empowerment should come at the expense of femininity, but it doesn’t have to be that way.


Authenticity makes the whole world better (13:05 - 13:13)

It’s critical that people live authentically and “step into their own”. Not only does this benefit the individual, it also benefits partners, children, families and the community as a whole.


Run into the pain. It’s worth it (14:15 - 15:06)

Stepping outside of your comfort zone is always going to be scary and a little painful, but we don’t have to shy away from it. Overcoming that pain is what makes us grow. Whether the challenge is small or large, if you don’t face it you’ll never see the beauty on the other side of the pain.


There’s no better time to be a woman than right now. There’s a lot of change happening and a lot more awareness, but all progress starts with women stepping into their own and being authentic without shame. We have something unique that men don’t, and we shouldn’t be stifling ourselves to live in a man’s world. There is nothing wrong with owning our femininity and choosing to run towards the pain, even when we’d rather not. Remember: skydiving might be scary, but jumping out of the plane changes everything.


Guest Bio
Jen Rozenbaum is a photographer and speaker putting “feminine” back in “feminist”. Jen specializes in luxury boudoir photography. She believes every woman must celebrate her unique femininity, shamelessly. Go to to learn more about her work.

Apr 2, 2018

Our use of content shouldn’t be about publishing for the sake of publishing-- it should always be strategic. Why is it so important to leverage your content to increase your authority? What are the aspects of authority that you have to earn with your audience? How does it benefit your business as a whole? On this episode, I talk about the power of making your content work for you.

If you want to build authority through your content then you have to be strategic about the content you create. -Dana Malstaff


3 Things We Learned

  • Have your content lead to your core paid programs. It’s about guiding people to your content and your expertise.
  • Words can work for us, against us or they can do nothing. We want them to work for us.
  • Authority is building trust, connection, and a sense that they want to know more from you.


If you want to build authority, content should be leveraged. You want to create and publish the kind of content that makes you the go-to source for solving the relevant problems of your audience. The mission is to make your online assets a sacred place for them that they can trust, know and connect with at a deeper level. You want them to feel led by you, such that they want to be with you. This should be the underlying goal of everything you put out.

Mar 29, 2018

Relationships are the lifeblood of people and business. How can you go about building more strategic partnerships that can be mutually beneficial? How do we decide where to put our energy when we’re developing relationships? What are some of the mistakes we make? On this episode, NJ Rongner shares on the importance of building and maintaining solid relationships for our businesses.

It’s important to have relationships that feed your soul and your life, but also help feed your business. -NJ Rongner


3 Things We Learned From This Episode


Build relationships with people who are ahead of you in business (6:10 - 6:27)

While it’s important to have relationships with people who are at a similar point in their journey, you should also look for relationships with people who are ahead of you so you can learn from them. You can do it through collaboration, an introduction, a podcast guest spot, or other ways.

Work outward from your inner circle (15:05 - 16:29)

If you want a place to start looking to build new relationships, draw a circular diagram with a bull’s eye in the center. This center represents the people you are closest to. These are people you go to for advice, people you would trust to pick up your children in your absence or people you would give your passwords to. Work your way outward with a few rings, and start thinking of the people in the outer layers. These are people you could build stronger relationships with.  

Be strategic about all your relationships (18:53 - 19:50)

Whether it’s romantic, friendship or business, you should always think about why you’re in a certain relationship and what you’re getting from it. You should also be thinking about what you give to the relationship.


At the end of the day, business is people-- and people are relationships. You can know and be known by many people, but you can’t have relationships with everyone. Determining which relationships are good for you comes down to the value each person brings to your life. Whether they give advice, offer support, collaborate or partner with you, our relationships can be a powerful way to grow our business and increase our spheres of influence.

Guest Bio

NJ is a Western MA Mom Blogger and the founder of A Cookie Before Dinner. Go to to check out her work.

Mar 22, 2018

A lot of entrepreneurs feel lost in the forest of the online world of opt-ins, freebies, and content upgrades. Why is it so important to put your opt-in in the context of your larger business strategy? How do you make sure the opt-in actually converts? On this episode, I talk in-depth about 5 tactics that will help you create opt-ins that bring people through your sales funnel.


It’s not just about the knowledge you have. It’s about someone wanting to be in your space. -Dana Malstaff


3 Things We Learned

  • Don't think of an opt-in as an end result, think of it as the beginning.
  • Sales pages: stop telling people what the features are, and start telling them what the benefits are.
  • Your personality matters just as much as your content, so make sure it shines through.


Your opt-ins can’t just be opt-ins. They have to be part of your overall business strategy, and you have to see them as the beginning of a relationship and not the end goal. Remember: the purpose is to give a good first impression so people want to learn about and engage with you even more. It’s all about giving them a reason to want to get into your space.

Mar 20, 2018

70% of Americans don’t like their day jobs. This statistic could apply to stay-at-home moms too, not just those who work outside the home.

On this episode: speaker, author, and coach Christy Wright shares valuable insights on these topics. Why is it smart for women to create something that allows them to put their talents to good use? How important is it to step back from all the action in your business so you can actually formulate a plan? Why is it so easy to fall into the trap of all the sporadic, brilliant information that’s out there?


You will achieve more in life when you start by simply assuming that you can. If you assume that you can’t, you’re not even going to try. -Christy Wright


3 Things We Learned From This Episode


Always assume that you can (06:31 - 06:57)

It’s better to move through life believing that you can do whatever you set your mind to, because you will always be willing to try. If you believe you can’t, you won’t even bother to challenge yourself or try something new.


If you wait for permission, you’ll wait forever (07:51 - 08:11)

Before trying something new, a lot of people wait for permission from someone else or for proof that they’ll be successful. Don’t wait for these things.


Make sure you have a long term vision for your business (11:38 - 12:25)

If you don’t know what your vision is for your business, and you don’t give it a little thought, you’ll end up going in a direction you don’t want. You’ll also compare yourself to everyone else and start becoming someone you’re not.


Whether you’re an introvert or an extrovert, we all experience fear. Nothing neutralizes fear like the willingness to try something new, even if you fall flat on your face. You don’t have to be perfect or delusionally confident when you’ve never done something. You just have to be willing to give it a chance. When it comes to your business, it’s so easy to get caught up in all of the activities and tasks, but it’s crucial to make sure you actually have a plan for your business. The world is filled with lots of brilliant tidbits of information, but if it’s not organized in a plan, you might find yourself lost at the end of it all.


Guest Bio
Christy is an author, Certified Business Coach and a Ramsey Personality. Go to for more information.

Mar 15, 2018

One of the ways we can help our businesses grow is being visible. Getting featured in an article or on podcast is one of the best ways to do that. What are the things you need to do? How does collaboration help you get featured more? How do you come up with your movement story? On this episode I talk about the 5 things that will increase your chances of getting featured.


The idea of being visible is being a very bright star, in the right place where the right people are looking. -Dana Malstaff


3 Things We Learned From This Episode

  • Your movement story is the story that’s going to get people to stand up and rally with you.
  • The better you know your target audience, the more you know where they will be.
  • Find your supplementers: people who add value to what you do, while you also add value to what they do.
  • Collaborate with your supplementers because you won’t feel like you’re competing with them


It’s hard to really move the needle on your business when you don’t have any visibility, and that’s why getting featured needs to be one of the components of your business plan. First, develop a compelling movement story. What you’ve done is what will move people to want to be a part of what you’re doing. Next, make sure you know who you’re targeting and find people you can build mutually beneficial relationships with. Be willing to collaborate and actually reach out to people.

Mar 13, 2018

We are all constantly faced with challenges in our lives, both big and small. We constantly talk about how to move past challenges, but rarely talk about how to build up the skills that allow us to be resilient in the first place. Why is resilience necessary, and how do we build it up? How can you bounce back from challenges? On this episode, speaker, author and resilience mentor, Sandra Younger joins us to talk about surviving a traumatic fire, how that built up her resilience, and how we can build ours up too.  

“We can--on our own, by our own choice-- build our resilience.” -Sandra Younger


3 Things We Learned From This Episode


Be proud of committing time to your kids 07:22 - 07:56

A lot of women who decide to stay at home and raise their children feel like they won’t be able to make up the time that could have been spent focusing on a career. You’re not going to get those years back in your career, but you’re not going to get them back with your kids either.


Resilience practice starts with gratitude 13:37 - 14:45

When you want to practice resilience, the very first step is to have gratitude. It is the antidote to all of our negative emotions, and it’s a big part of the healing process. It also keeps us from being stuck in resentment and a general life of misery.


The ComeBACK Formula 17:13 - 20:41

Be patient with the process and the pain, and believe that you can come back from it.

Accept help-- don’t think it’s weak to do so. Ask when you need it.

Choose your story. We don’t always get to choose what happens to us, but we can choose our response.

Keep moving, forgive, and lose attachment to how things need to be.  


Life is not easy, and we have to overcome a lot of difficult things. Resilience is something we were born with, and it gives us the ability to overcome challenges. We can open ourselves up to possibilities and opportunities on the other side of adversity or disaster, but there are steps we have to take. Practice gratitude, be patient, ask for help, choose the story you attach to an occurrence, and then keep moving forward by forgiving. We can practice all of this and build it like a muscle.

Mar 8, 2018

Many entrepreneurs spend a lot of time building up content, but they miss out on building programs people can pay for. Why is it so mission critical to have these programs? How can you go about actually creating them? On this episode, I talk about the importance of turning what you offer into something that can help you make money.

As you get better at what you do, what you know is going to be worth more. -Dana Malstaff


3 Things We Learned From This Episode

  • If you have opt-ins and you don’t have a structured paid program, get one together ASAP!
  • One-on-one programs are important. You always have to keep your finger on the pulse, and you can’t do that in a group.
  • At some point in your paid programs you’re going to see that there is a bell-curve where your pricing will create a new ideal client for you.

A lot of entrepreneurs think they can only start launching paid programs once they’re much bigger, but you can start now. We make money by selling things, and the things we sell must have structure. The nuances with which we deliver our programs are just as important as the kind of effort we put into marketing, words and sales pages. Whether you offer one-on-one coaching, set up a live event, or create paid content, setting up this kind of program will boost your business in a major way.

Mar 7, 2018

Our culture struggles to allow women to be simultaneously motherly and sensual. What do we get so wrong about our understanding of sexuality? What happens when your vibration rises? Why should we be willing to face pain? On this episode, I have a powerful conversation with coach Allana Pratt who shares the journey she’s taken to an open heart.

The internal always creates the external. The masks don’t work, and our strength is in our vulnerability. -Allana Pratt


3 Things We Learned From This Episode


Sexuality isn’t just sex  (07:36 - 09:00)

Our culture doesn’t know how to deal with the fact that women can be mothers and still be sexy.  We have forgotten that sexuality is literally sacred life force energy. It is sexual, creative, life force energy, and we have wrongly compartmentalized it into genital copulation.

Connect with little you (11:16 - 12:39)

So many people seek approval through touch, sex, and relationships. What makes them feel good is from the outside-in, but it should be from the inside-out. You have to mentally go inside to “little you”: the child who is alone, and scared. Learning to soothe that person is a powerful step to inner peace.

When you get to know yourself, expect a lot of changes (14:44 - 14:59)

Be warned: if you’re going to really dive in and get to know yourself, be prepared to not like every thing you have put in your life. Be ready to be strong enough to change those things.  


There are consequences to finding and reclaiming yourself. As you rise in your vibration, whatever is of the old vibration won’t fit anymore and will fall away. It takes great bravery and great courage to make the changes that come with a change in your vibration. That’s why it’s so important to have a solid relationship with yourself. Remember: we have to experience both joy and pain for us to truly be who we are.  There’s so much power in having communion with yourself, your truth, your body, and your heart.

Guest Bio
Allana is an intimacy expert who inspires open hearted living, with delicious sass. Featured on CBS, TLC & FOX, this cum laude graduate of Columbia University is the Author of 3 books. She’s a coach to celebrities is and the Host of the sexy empowering show “Intimate Conversations LIVE”. Go to for more information.

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