Info

The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff
RSS Feed
The Boss Mom Podcast - Business Strategy - Work / Life Balance - -Digital Marketing - Content Strategy
2019
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August


All Episodes
Archives
Now displaying: 2016
May 3, 2016

Community is a powerful part of creating a lastingbusiness. In this episode Dana and NJ talk abouthow important they think community is, how to choose acommunity and where to find that great community to call home.

Subscribe to the podcast in iTunes: 

In this episode you’ll hear: 

  • May is Boss Mom month – stay tuned for awesome contentcelebrating you, the Boss Moms, who are building ourcommunity.
  • Building an online community.
  • Creating a community is something you have to work for.
  • How to find your community.
  • Building or joining a community is beneficial forbusiness.
  • Steps for finding a group:
    • Find out what you need in a community
    • Add value to that community
    • Be yourself, if no one finds you, go elsewhere

Recommended links and resources:

Can I quote you on that? 

  • To me, community is everything. It has been so powerful. -Dana
  • Business is community and collaboration. - NJ
  • After I became a mom, I opened up and realized I needed acommunity. - Dana
  • We are living in a time where if you want community, you reallyhave to work hard for it. - NJ
  • When we find our tribe, we can reach out and build ourcommunity. - Dana
  • You have to know what you want to get out of your community. -NJ
  • Collaboration is so much more fruitful in community. -Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happyplace)

NJ : Website / Instagram (her total happyplace)

We would LOVE it if you’d leave a podcast rating orreview on iTunes. We also know it can be kind of tricky to figureout. Here are a few step by step instructions on how to leave aniTunes rating or review for a podcast from your iPhone oriPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a questionabout today’s episode or want to leave us some inbox love, you canemail us at hello@boss-mom.com Or, you can always find both of ushanging out in our Boss Mom Facebook Community. 

Apr 29, 2016

This is a Nurture Your Business segment with Dana. In today's podcast episode she talks about the power you have as an entrepreneur to change your mind and how it will benefit you in a positive way.

 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • Dana shares three times when it is good to change your mind:
  1. When a new priority comes up, give yourself permission to change something.
  2. You really want to do something else… and it aligns with your goals.
  3. Overwhelm hits and you can pinpoint why.
  • It is important to recognize and embrace that you can make changes when you want to.

Recommended links and resources:

Can I quote you on that?

  • We get to be the decision maker, we as entrepreneurs have that power. - Dana
  • If it is scary, it’s okay. As entrepreneurs, we’re jumping off a cliff and making our own way. - Dana
  • Give yourself permission to change your mind. - Dana
  • Allow yourself to have space to think about things more. - Dana
  • When you recognize overwhelm and can pinpoint why, then you can shift something. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 28, 2016

Wake to Make with Lilah Higgins. Lilah breathes life into a movement called Wake to Make, which brings together head, heart and hands of every Maker. In this episode of the Boss Mom Podcast, she shares her passion to see every person make something through her movement. She is passionate about the design work she does while loving on her two toddlers at home.

 

In this episode you’ll hear:

  • Lilah's Boss Mom journey, which includes her Wake to Make movement idea and visions for the future.
  • Dana and Lilah talk about phases of business that relate to motherhood.
  • Community and collaboration, which is vital to growing a business.
  • Getting through days of overwhelm and what that looks like for Lilah.

Recommended links and resources:

Can I quote you on that? 

  • There’s this mentality that you can’t make your hobby into a business, but you can! – Lilah
  • We believe everyone is called to create in some way. – Lilah
  • I have built a life that is purposeful for me. – Dana
  • The Boss Mom Academy collaboration has been pivotal in my business. – Lilah
  • It’s so fun to see the focus on community grow, because we need that support. – Dana
  • Everyone is a maker and it is important to find that inside yourself. – Dana

More about our guest, Lilah Higgens.

Lilah Higgins is a branding designer based in Cody, Wyoming at the foot of Yellowstone National Park. When she’s not chasing around her toddlers like a crazy woman or spending time with her techie husband, she is working alongside amazing Makers by providing them with logos, branding, and design consultation. She creates at The Higgins Creative and loves coffee, filling her home with beautiful people and sharing the stories of Makers through handmade and fairly traded goods. She's also the founder of the #waketomake hashtag on Instagram.

lilah

Website / Facebook / Pinterest / Instagram / Snapchat / Twitter

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 26, 2016

In this episode Dana and NJ talk about the importance of self-care and some great ways to invest in yourself and your business. Affiliate links present

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • NJ and Dana talk about the importance of self-care.
  • Things you should be doing for yourself.
  • How as a mother, sometimes there can be feelings of guilt spending money on yourself.
  • Ways Dana and NJ take care of themselves.
  • NJ shares how she has thought outside of the box on vacation planning.

Recommended links and resources:

Can I quote you on that? 

  • Self-care as a mother is so important. - Dana
  • As a business owner and mother, I learned I couldn't give from an empty well. - NJ
  • I had to decide that I was worth investing in. - NJ
  • There is value earned in growing a baby and raising a baby.  It’s not monetary, but there is value.  - Dana
  • Think outside of the box for things you want and ask for it! – Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

 
Apr 22, 2016

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to craft checklists that will propel you forward in your goals.

In this episode you’ll hear:

  • Dana gives a new definition for a checklist.
  • The tangible things in goals are the tasks to completing the goals.
  • Dana walks through creating an action plan to avoid overwhelm.
  • Insight into understanding why tasks are not being completed, and how to move past that block.

Recommended links and resources:

Can I quote you on that?

  • We want to make sure we are not multi-tasking our priorities. - Dana
  • We don’t want to make lists, we want to make action plans. - Dana
  • Break down the obstacle until action easy for you. - Dana
  • Let’s stop being busy, if it’s important, it will get you to your future you want to have. - Dana
  • Creating a workable action plan gives you confidence in your future. - Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.
Apr 21, 2016

Episode 50: Finding a Home and Identity in Blogging with Shari Medini. In this episode of the Boss Mom podcast Dana and Shari Medini talk about working with children at home, blogging and Shari's Mom Blog Academy.  

 

In this episode you’ll hear:

  • How Shari started her blog and her Boss Mom journey.
  • What the work schedule looks like for Shari with a little one at home.
  • Shari finding her voice in blogging and how to specify who she writes to.
  • Finding appreciation in a Facebook group or Mastermind group.
  • Shari’s Mom Blog Academy.

Recommended links and resources:

Can I quote you on that?

  • In a situation where there are multiple courses or material, the angle you’re coming from will be based on you. It’s unique to you. - Shari
  • If you’re engaging in the community you have, the growth in that community will come. - Dana
  • I knew I wanted to do something. It became clear to me along the way. I had to try several different things first. I encourage you to take on a side project because it could snowball, it will teach you what you enjoy and what you want to do. - Shari
  • You can’t live for what you’ve created now, you have to look for the future of what you’re going to create. - Dana
  • You think you’re living in your world and you think everyone understands what it is you do, and they don’t. Sometimes you need to teach them so they do understand. - Shari
  • It’s not about reaching everyone, it’s about reaching your tribe. - Shari
  • Projects grow because you allow people to help and support you. - Dana
  • I love that my readers are growing in their parenting journey alongside of me and we’re able to support each other in that. - Shari

More about Shari Medini

Shari Medini lives in Lancaster, PA with her supportive husband & two busy, little boys. She blogs at MomShar, The Huffington Post, & various other places. Shari writes about parenting, blogging, & how the two combine. She loves being able to share support, advice, & information to help fellow moms enjoy the overall experience of motherhood. 

If you are interested in The Mom Blog Academy provides which provides moms with the practical information they need to start a profitable blog.

Here’s what you’ll learn in Mom Blog Academy…

  • How to uncover your niche, writing style, & target audience; & then use that knowledge effectively.
  • How to set up & design your own professional-looking, yet affordable blog.
  • How to write & publish effective blog posts, create great images, & utilize SEO.
  • How to set up a consistent social media & newsletter presence with affordable & time-saving tools.
  • How to monetize your site in a variety of ways – affiliate, sponsored posts, services, products.
  • How to grow your reach & credibility by getting published on other sites & publications.

Website / Facebook / Twitter / Instagram / Pinterest / Periscope

Connect with Dana 

Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]

Apr 19, 2016

Episode 49: Childcare Hacks Part Two (Plus Caillou, Social Media Kids, and Cheeseburger Pizza) with Dana & NJ. In this episode of the Boss Mom podcast, Dana & NJ talk about adding more time into your day while working with kids at home.

 

In this episode you’ll hear:

  • How to make more time in your day to make business happen.
  • NJ gives her strategies on how to accomplish more with kids at home.
  • How do you decide about putting your kids on social media for passive income.
  • Adding a babysitter, daycare or a housekeeper into your business goals.
  • How to take the first five minutes to focus on daily tasks and be more productive with your day.

Recommended links and resources:

Can I quote you on that? 

  • I like creating things I enjoy. - Dana
  • I made babies, and they are going to grow up, and be adults and have families. It's amazing. - Dana
  • Find a business mom friend, have a play date and you both get work done. - NJ
  • I give myself the grace to realize that I didn’t get it right, learn from it, and move on. - Dana
  • Take the first five minutes to figure out what you are going to do for the day. - NJ
  • I decide what my priorities are before I start working so I am focused and able to utilize my time to the fullest extent possible. - Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 16, 2016

This is a Nurture Your Business segment with Dana. In today’s podcast episode she talks about how to translate the content you’ve already created into content you can use on social media.

Listen to the podcast: 

Subscribe to the podcast in iTunes: 

In this episode you’ll hear:

  • 4 main things you want to pull from your content to put on social media.
  • An easy way to lure readers into your content through great social media connections.
  • Why it’s important to have an conversation with your readers instead of just talking at them.
  • Specific social media actions to take based on platform (Facebook, Instagram, Periscope, Twitter, Snapchat and your newsletter)

Recommended links and resources:

Can I quote you on that?

  • Your content is a cornucopia of one off statements for social media. – Dana
  • Use your title to speak to the frustration your reader/client is having. Don’t be clever. Be simple. – Dana
  • Stop thinking of your content as a whole, instead think of it as really amazing little bits of genius that you can use on social media. – Dana
  • Don’t give everything away with a quote. Use a quote to draw the reader to your full piece of content. – Dana
  • Everyone can write content for social media. It’s easier than you think! – Dana

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 14, 2016

Tips On How To Have An Engaged Facebook Page + Being A Boss Grandma with Sasha Grey. Sasha Grey leads an amazing Facebook community on her page, Lipstick Margaritas And Hairspray. In this episode of the Boss Mom Podcast, she shares her tips on keeping it real on Facebook and what it is like to be a Boss Grandma.

 

In this episode you’ll hear:

  • Sasha's Boss Mom journey, which includes raising her granddaughter, supporting her husband who travels for work, and caring for her ailing father.
  • How Sasha grew an engaged Facebook community and the unique way Sasha views her Facebook community.
  • Sasha's Facebook Strategy (including how often she schedules content for her page).
  • How Sasha deals with overwhelm.
  • Why Sasha is okay with not doing everything.
  • Sasha records a video update for her Facebook page daily and she shares her tips for putting yourself out there online.
  • Why Sasha ships all of her products personally instead of outsourcing it.
  • The one product that Sasha sells that changes lives everyday.

Recommended links and resources:

Can I quote you on that? 

  • I was doing motivational speaking, but I had a lot of thoughts that weren't motivational. They were about margaritas.- Sasha
  • My goal is to make people laugh and smile. - Sasha
  • I believe strongly that people want to know you. If you're not personal, they feel like you're a corporation. I let my Facebook community know that I'm just like them. - Sasha
  • My Facebook community feels like my family and friends. I see them and they see me. We've made a connection. - Sasha
  • When I have my plate full, I focus on just what I need to get done today. I focus on the right now. - Sasha
  • Give yourself permission to not make everything happen. Sometimes, you just need to give yourself a break. - Sasha
  • Do what the priority is for you. Own it and enjoy it. - Dana
  • I've come to a point in my life where I don't care what people think. - Sasha

More about our guest, Sasha Grey.

Sasha Gray is a redneck, barefoot, rum and tequila drinking Southern Belle. She's still trying to figure out what she wants to be when she grows up but knows that anything involving Margaritas is a top choice.

Raising a granddaughter, caring for a father who lives in her yard and making sure her husband has clean underwear for all his travels keeps her pretty busy, but she still has time to scope out recipes she'll never make on Pinterest, answer comments from friends on Facebook and pretend she knows what she's talking about at the occasional business meeting. You can find her on Social Media as Lipstick, Margaritas, and Hairspray and she has had her work published in Club Mid and Stir Journal.

Sasha is also a contributing author to the book Lose the Cape: Never will I ever (and then I had kids), which was edited by fellow Boss Mom Alexa Bigwarfe and her business partner Kerry Rivera.

Website / Facebook / Pinterest / Instagram 

Connect with Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 12, 2016

What do you do when you have to work and have kids at home? In this episode Dana and NJ talk about how they work from home with their tiny humans around. This is a part 1 of another 2 part episode. Part 2 will be episode 49, where Dana and NJ will chat all about making child care work when you're not able to do full time care. affiliate links present

In this episode you’ll hear:

  • A day in the life in NJ's shoes and why she's up at 4:30 am.
  • Why NJ let's her kids see her work versus working only when they're not around.
  • How to handle working from home when your child is a baby.
  • How to handle working from home when your child is a toddler & preschooler.
  • The power of writing a to do list the night before your business day.
  • Why using voice to text is magical.
  • How Dana and NJ moved their business forward while they had newborns at home.
  • Why NJ only works from home at her desk.
  • How and why Dana and NJ have conditioned their children to learn how to be independent while they're working.
  • Why Dana almost exclusively works with parents.

Recommended links and resources:

Can I quote you on that? 

  • You can have a little bit of time or a lot of time. You can be busy and not grow your business. If you want to grow, you have to be strategic with your time. - Dana
  • When I had babies, I got a wrap and a stand up desk and made work happen. - Dana
  • As moms and entrepreneurs, it is so important that we let to see our kids work. It gives them an opportunity to make a connection. - NJ 
  • My toddler knows when i'm working because I work at the same place all the time. My laptop stays at my desk... it doesn't go anywhere else in the house. - NJ 
  • I'm working hard now to grow my business so that when my kids are school aged, I can shut down my work at 3:00 pm when they get home from school. - Dana 
  • I have really tight time boundaries because of the way motherhood (and having kids at home) is intersecting with business. And I'm okay with that.- NJ 

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Apr 8, 2016

In this Nurture Your Business With Dana podcast, she takes us through two different brainstorming exercises to use and repurpose the content we create.

Listen to the podcast:

Subscribe to the Boss Mom podcast in iTunes

Today's podcast sponsor is Do It Together Web Design with Jessica Stansberry. In her 5 week workshop you'll learn how to build your website... instead of a DIY, it will be a DIT. A do it together with Jessica helping you along the way.

 

In this episode you’ll hear: 

  •  An easy exercise to help you figure out how to re-purpose your content
  • A simple brainstorming exercise to re-categorize your content to shoot people to your opt-in or sales funnel
  • Three simple "rules" to think about as you're creating content and re-purposing

Can I quote you on that: 

  • Getting people to your website isn't enough. You need to bring them on a journey. The best way to do that is to get them on your list. - Dana
  • People don't want you to complicate your life. Guide them through a process, make their life easier, help them make decisions. - Dana
  • Make sure the content you are creating is purposeful and doing something for you.

Connect with Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

Apr 8, 2016

The Power Of SEO. SEO can be a powerful tool and if used well, it can make a ton of difference in our businesses. In this episode of the Boss Mom podcast Dana speaks with Charm Fernandez, an SEO specialist who gives us tons of great SEO advice in terms you can understand.

Subscribe to the Boss Mom podcast in iTunes. 

In this episode you’ll hear:

  • Charm's Boss Mom journey, how it started in her childhood, and why she's still working full time in IT.
  • The tension between working from home while having kids at home with a caregiver.
  • How Charm manages overwhelm.
  • SEO tips from Charm
  • The power of Google Analytics
  • How to make your popup work for you.

Recommended links and resources: 

Can I quote you on that?

  • I'm still juggling my day job, my business, and my family. - Charm
  • All that I do is for my kids. When I'm overwhelmed, I go back to what is the most important. It's my kids. - Charm
  • Make sure your SEO key words are set up well, so people will find you in their search. It's like free marketing. - Charm
  • If you're SEO is working, you'll be able to see it in Google Analytics.- Charm
  • Your popup needs to be worthy of disturbing your readers. Otherwise, it won't work. Design, copy, and opt-in matters. - Charm

Connect with Dana & Charm
Charm FernandezCharm Fernandez is a website strategist specializing in Data Analytics with a strong technical development background. Charm is proud to be Google Analytics Certified, an AmbitionAlly Certified Partner and a MINDBODY approved partner. Her formal education in the fields of Information Systems Management and Web Development help her bring a more cohesive approach to her work with clients.
Charm was hired as a full-time web developer when she was just 18 years old, and quickly became the team lead on projects. Since then, she's worked within information technology capacities such as hardware and software support, data and access security, mobility, software and data analytics for large and small clients.Today, Charm helps business owners develop their brand online, and use their website and company data to drive clients to their local or virtual businesses through sound traffic generation and optimization strategies.

Charm has a great freebie to give you called 5 Business Must Haves. You can grab it here. 

Charm Fernandez SEO Optin

If you're curious about how to make Google Analytics or SEO work for you, connect with her on her website. Or, you can be part of her Google Analytics Kick Starter program. 

Connect with Dana on  Instagram and Periscope 

 We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.
Apr 5, 2016

Part 2 Know Your Worth: When to Give Discounts. Dana and NJ discuss when to give discounts or free services to friends and clients who ask. They talk about when they decide if they want to work for free and how to react when someone asks. Here is part 1. 

The audio on this episode is less than ideal, Dana was traveling and NJ had two year old Lola at home. Thanks so much for bearing with us! 

 

In this episode you’ll hear:

  • How Dana and NJ decide to work for free.
  • When NJ sends her rates.
  • Why people ask for digital skill freebies more often than physical products.
  • One HUGE question to ask yourself.
  • Why NJ needs to get her rear in gear and develop a business website.
  • Why boundaries are important in giving away something for free.
  • If you should consider your opt-in part of working for free.
  • Why NJ is a social media grandma and all about how to use Snap Chat for business

Recommended links and resources: 

Can I quote you on that?

  • My time is valuable and I'm providing for my family. I'm very unlikely to work for free. - NJ 
  • Free doesn't pay the mortgage. - NJ 
  • Working for free wasn't about paying my dues, it was about finding my sweet spot with clients. Dana
  • My payments were in Aha! moments. Dana
  • Information is one thing, helping someone execute is a completely different thing. Don't give that away for free. - Dana 
  • The struggle in the holding pattern is real. - NJ 
  • I know that I'm laying the foundation now. I can lay the foundation now, even though what I want to do can't take off yet. - NJ 
  • A plan is key. A plan lets you know if what you're doing on daily basis is going to move you forward. - NJ 
  • It is up to us to be good stewards of our time. Make sure what you're giving away is moving your business in some way. - NJ 
  • Know what your sweet spot is, but don't give EVERYTHING away. - Dana 

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Apr 1, 2016

How to Translate Your Services Into Courses. In this Nurture Your Business episode of the Boss Mom podcast, Dana explores how to translate your services into products and courses. And, she walks you through an exercise that will help you brainstorm things you're already offering and translate them into viable options for digital courses.

In this episode you’ll hear: 

  • How do you determine what course to make?
  • List out services you provide, get specific.
  • What kinds of questions are people asking you?

Recommended links and resources: 

Can I quote you on that: 

  • Perfection is subjective sometimes. We need to do what we can to move things forward. - Dana
  • Create buzz within your community. Ask them questions, when you're in the middle of something new. - Dana 

Connect with Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

Mar 31, 2016

Military Life To Boss Mom Life With Danielle Roberts. In this episode of the Boss Mom podcast, Dana chats with Danielle Roberts about her transition from her life in the Navy to becoming a work at home mom.  Affiliate links present.

In this episode you’ll hear:

  • Danielle's journey and transition to military life into civilian life and how her business started.
  • How Danielle decided what services to offer in her VA business.
  • The power of a business name.
  • How Danielle manages her business as a work at home mom with a 4 year old, 2 year old, and infant.
  • Danielle's secret to managing overwhelm.
  • Danielle and Dana gush about their adorable kids.

Recommended links and resources:

Can I quote you on that?

  • Just as you give a child a name, you want your business name to mean something. - Danielle
  • Find something that you're deeply passionate about. What do you want to stand on? Start your business from that place. - Danielle
  • I type and work with a baby in my lap. I wouldn't have it any other way.  Danielle
  • Sometimes, business has to come second. I want to enjoy my kids and be present in the moment with them. - Danielle
  • Late Nights & Coffee. I don't want to miss moments with my kids, so I'm okay with paying for it later on my day to make business happen. - Dana

 

More about our guest: 

As the owner of Legacy Creative Company, I am a proactive virtual assistant, who serves small businesses and busy women. It is my desire to see you have more hours in your day to purse your business goals and make money, while I take on your administrative and social media tasks.I am the wife of Lucas, and a work at home mom of three, ages 4, 2 and 6 months. Community and intimate relationships bring fire to my soul. I am an avid fan of reading and time with my best friend, my sister.

I currently have openings for virtual assistant work and I would love to set up a date for a free 15-minute consultation to see how I can help you. calendly.com/legacycreativeco.

 

Connect with Dana & Danielle 

Danielle : Website / Facebook / Twitter / Instagram / Pinterest
Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out.

Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad. 

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in the Boss Mom Facebook Community.

Mar 29, 2016

Know Your Worth: When To Work For Free. Hey friends! This is part one of a conversation between Dana and NJ about how to work for free, when it's a good idea and the boundaries they place around working for free. Make sure you tune in next Tuesday for part two!

Subscribe to the podcast in iTunes:

In this episode you’ll hear:

  • How do you know when to give away something for free?
  • What boundaries NJ and Dana have in place for giving away their time and services for free.
  • Questions to ask yourself when you think about collaborating with someone in a barter.

Recommended links and resources: 

Can I quote you on that?

  • When it feels stressful to be helpful, don't give something away for free. - Dana
  • If there isn't a great return on investment, don't give something away for free. Dana
  • Will this give you visibility with your ideal client?
  • Don't ever feel guilty about making money promoting something via an affiliate link. - Dana
  • If you are willing to give away something for free, you have to be okay with giving it away for free. If you're not okay with it, then it's time to find a way to market it.

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  1. Launch Apple’s Podcast app.
  2. Tap the Search tab.
  3. Enter the name of the podcast you want to rate or review.
  4. Tap the blue Search key at the bottom right.
  5. Tap the album art for the podcast.
  6. Tap the Reviews tab.
  7. Tap Write a Review at the bottom.
  8. Enter your iTunes password to login.
  9. Tap the Stars to leave a rating.
  10. Enter title text and content to leave a review.
  11. Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Mar 25, 2016

How to Get Your Ideal Client to Tell You Their Needs With Dana. This is another jam packed nurture your business episode with Dana. Today's episode is all about finding your ideal client and what to do with them, once you know who they are. 

 

In this episode you'll hear: 

  • How to dig into who your ideal client really is and how to go beyond your target market.
  • How to get past the idea that you HAVE TO serve a broad spectrum of clients.
  • Questions to ask yourself as you nail down who your ideal client is.
  • How to get into the head of your ideal client.
  • A script you can use to guide you through an interview with your ideal client as you research.
  • The importance of getting your ideal client to tell you a story.
  • The ONE big thing you should be taking away from your client's story (hint... it's not their frustrations).

Recommended links and resources: 

Can I quote you on that: 

  • You can't find out who your ideal client is just thinking about them on a piece of paper, you have to connect with them.
  • You can't help every body. It's not possible. Drill down, or you'll help nobody.
  • Your ideal client needs to be someone who that loves you and what you're doing, but you have to also love them back.
  • The most important thing about discovering who your ideal client is mindset. How do they feel? What are their triggers? What are their happy spots?
  • The best thing you can do is create a guided experience to generate feedback.
  • All of the answers you're looking for about your ideal client are in the stories they tell.

Ideal client steps:

  • Find your target market.
  • Find where where on the spectrum your ideal client lives.
  • Find out their mindset.
  • Ask for a meeting on the phone or Skype.
  • Make them feel valued.
  • Ask questions that bring out their stories.
  • Listen for trigger words about frustrations, fears, wants and desires.
  • Write those down.
  • Use the words they use. Update your content and sales copy with the words they use.

Connect with Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love you can email us at hello@boss-mom.com Or, you can always find Dana hanging out in our Boss Mom Facebook Community. 

Mar 24, 2016

The Intersection of Life and Business with Reina Pomeroy. In this episode of the Boss Mom podcast Dana chats with Reina Pomeroy about life and business and how they're interconnected. This is a great conversation about working from your core, which seems to be a topic we're exploring a lot lately!

 

In this episode you'll hear:

  • Reina Pomeroy's journey from working full time and commuting to being a stay at home mom to becoming a full time entrepreneur.
  • The myth of work life balance
  • How to translate your personal values into your business.
  • An exercise to take yourself through to discover your core values.
  • Why Reina wears a sash to conferences.
  • How Reina manages overwhelm.
  • Reina's hustle strategy.

Recommended links and resources:

Elizabeth Gilbert's Ted Talk

 

 

 

Can I quote you on that?

  • As entrepreneurs, we need to be intentional so we can grow. We can't say yes to everything.- Reina
  • It's my job is to help dig out what is underneath the surface so you and get stuff done. - Reina
  • Your success comes mindset. - Dana
  • There isn't one route to success. Success isn't just about money. It looks different for everyone - Reina
  • I've stepped away from the suffering of the hustle. I want to hustle with ease. - Reina
  • Hustle with ease. Reina
  • If you need time off, take time off so you can regroup. Take it, own it, let it be yours. You'll come back refreshed. - Dana

Reina: Website / Facebook / Twitter / Instagram / Periscope 

Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

  • Launch Apple’s Podcast app.
  • Tap the Search tab.
  • Enter the name of the podcast you want to rate or review.
  • Tap the blue Search key at the bottom right.
  • Tap the album art for the podcast.
  • Tap the Reviews tab.
  • Tap Write a Review at the bottom.
  • Enter your iTunes password to login.
  • Tap the Stars to leave a rating.
  • Enter title text and content to leave a review.
  • Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Mar 22, 2016

Commitment, Follow Through, And Accountability. In this episode of the Boss Mom podcast Dana & Nj chat about commitment, follow through, and accountability partners. Just a heads up, NJ was sick and hopped up on DayQuill. She mentions the show 19 Kids and Counting, but she’s actually talking about the show Bringing Up Bates.

 

In this episode you’ll hear:

  • The reason why we start and stop new projects.
  • How to get past the fear of perfection and self sabotage and get stuff done.
  • What to do when a season of push ends.
  • The importance of margin and white space in our schedule.
  • How Dana and NJ fight shiny object syndrome.
  • How to move forward with an idea and when to let it go.

Recommended links and resources: 

Can I quote you on that?

  • Don’t get trapped comparing your beginning to someone else’s middle. NJ
  • Done is better than perfect. If you wrap yourself up in the perfection of things, you’re never going to move forward. NJ
  • We have seasons of push so we can have seasons of rest. NJ
  • Yesterday, my kids were being adorable and I didn’t take them to school until 10:30 am. I’ve got that freedom because I’m building my business this way. – Dana
  • When you say yes to something, you’re saying no to something else. And when you say no to that non ideal client or project, you are saying yes to margin for better things. – NJ
  • Business is about people. The more you can surround yourself with community and invest in relationships, the more your business will thrive. – NJ
  • When I start a new project, I take time to think of the effort I’m going to put into a new project vs the return I’m going to get back. – Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad
Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Mar 18, 2016

Nurture Your Business: How to Brainstorm Your Opt-in and Build Your List With Dana. In this episode of the Boss Mom podcast, Dana is chatting all about opt-ins. Grab a pen and paper or open up your favorite note taking program. This one is full of practical hands on advice to nurture your business!

 

In this episode you'll hear: 

  • What is an opt-in?
  • Mistakes Dana and others have made and how she's grown in her opt-in strategy.
  • How much to give away in your opt-in vs how much to keep back for your list.
  • The elements of a great headline.
  • Why it is important to not get too attached to your opt-in.

Recommended links & resources: 

Can I quote you on that? 

  • Don't create the title before you create the content.
  • What is the value and the a-ha! moment? Whatever that is, give it to them in an opt-in.
  • Shift your focus, what is the maximum value to be that you can give up front?
  • The opt-in is your first opportunity for people to be wowed by you.
  • Don't marry your opt-in until you know that is working. Don't get attached.

Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad

Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Mar 17, 2016

Self Love And Beginner Blogging Tips with Raewyn Sangary.

Raewyn Sangary is the founder of Be a Warrior Queen, with a life goal to empower women to embrace self-love and inspire self-love in others. She’s also a new wife and mother to a baby girl, learning to navigate these new waters while maintaining her sense of self. While self-love and changing the world has always been important to Raewyn, she really found her passion and calling after the birth of her daughter.  As a feminist since childhood, Raewyn thinks that women supporting each other is paramount in our lives.

In this episode you'll hear:

  • Raewyn's mission to inspire women to self love
  • The importance of self awareness and it's snowball effect.
  • How Raewyn is using her journalism degree through her blog and life today.
  • Blog tips for beginners and brainstorming blog topics.
  • The importance of starting small.
  • Raewyn's biggest struggle and how she is working through it.
  • Why a shower can be magical when you're having a frustrating day.

Recommended links & resources in today's episode: 

Can I quote you on that? 

  • I have a baby attached to me 24/7. It can be really hard to find time for myself, which is why I want to focus on other women remember that they can make time for themselves too. A moment here and a moment there, it all adds up. Raewyn
  • When you know who you are, you're able to be the best version of yourself. And that spreads and trickles down to everyone you come in contact with. Raewyn
  • The most important thing you can do is be authentic to yourself. -Raewyn
  • Your blog isn't about what you want to write, it's about the story your readers want to read. -Raewyn

Connect with Dana & Raewyn

Raewyn Smith: Website / Facebook / Instagram / Twitter 

Dana: Instagram / Periscope (her total happy place)

We would LOVE it if you’d leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad
Launch Apple’s Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Mar 15, 2016

How To Reach Your Goals & Working From Your Core. In this episode of the Boss Mom podcast, chat about why they recommend working from your core and how that relates towards working on your goals.

 

In this episode you'll hear:

  • Why it is important to work from your core.
  • Why it is important to dream in your business.
  • How to manage ourselves when the to dos overwhelm us.
  • How to use our long range goals to set actions in our day to day.
  • Our Forget Me Not lists of businesses and ideas we are not currently taking action on.

Recommended links and resources: 

Can I quote you on that?

  • We can do a million different things, but if we're not operating out of our center, none of it really matters. - NJ
  • When you realize your center, you recognize your gift. - Dana
  • If we're not operating from our center in our business, if we're not pulling in the core values of who we are as a person into the core values of our business, then it is really easy to chase the wind and get caught up in comparison.
  • If you're operating from your core, you can think of yourself as a kite on a string. You might put something out there, but that something is always tethered back to your core. If it's not working, you can pull that back in without guilt.
  • Tasks become meaningful when we work from our core.
  • There are no unrealistic goals, just unrealistic timelines. - Unknown
  • If you know your end goal it, it makes some of the dirty work a little easier to swallow.
  • The great thing about knowing your core helps us not feel bad about making money in our business. - Dana
  • You are the person who knows yourself best. Listen to your gut and your center. - Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

NJ's husband playing with her daughter.

We would LOVE it if you'd leave a podcast rating or review on iTunes. We also know it can be kind of tricky to figure out. Here are a few step by step instructions on how to leave an iTunes rating or review for a podcast from your iPhone or iPad
Launch Apple's Podcast app.
Tap the Search tab.
Enter the name of the podcast you want to rate or review.
Tap the blue Search key at the bottom right.
Tap the album art for the podcast.
Tap the Reviews tab.
Tap Write a Review at the bottom.
Enter your iTunes password to login.
Tap the Stars to leave a rating.
Enter title text and content to leave a review.
Tap Send.

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Mar 11, 2016

What Should Go On Your Sales Page? This question came up recently and for this Bonus episode of the Boss Mom Podcast, Dana dives into this. These are shorter episodes designed to inspire you to nurture your business. Let's dive right in!

 

In this episode you'll hear: 

  • What exactly is a sales page?
  • A perfect formula for pulling together an awesome sales page including phrases and words to use.
  • Where exactly to place your price packages within your sales pages.
  • Why and where to be specific about the value and features you'll be offering.

Can I quote you on that? 

  • Everything you do online and everything you write is a sales page. - Dana
  • Your sales page isn't about duping someone into buying something from you, it's about uncovering the value you can offer them. Dana
  • Your sales page isn't about your resume, it is about your story. Dana
  • A sales page isn't enough, especially for high priced items or courses. Get your potential customers on a call or into a webinar. Take them on a journey with you. - Dana

Connect with Dana:  Instagram / Periscope 

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find us hanging out in our Boss Mom Facebook Community. 

Mar 10, 2016

Susan Noble joins Dana for this episode of the Boss Mom podcast where they chat about starting non-profits, teaching your kids how to become a cheerful giver, and the art of losing self doubt.

In this episode you'll hear: 

  • Susan's path to starting her non profit and how her friends and family influenced her.
  • Why Susan believes in the power of slow sustained growth.
  • All about Susan's mission to give families the resources they need.
  • Why Susan feels strongly about where the dollars her foundation raises stays within the community.
  • How to start a non profit successfully and why it is super important to know the state and federal guidelines.
  • How to encourage your child to be a generous giver.

Recommended links and resources: 

Can I quote you on that?

  • Finding support for my family gave me the biggest push. The resources weren't available. So I started something. - Susan
  • You're going to have challenges, you're going to have hurdles, you're going to have people who don't like what you're doing. Take it slow and regroup as you need to. - Susan
  • Make your organization stand out from the others- there are a lot of great organizations out there. Be different, even if someone is doing the same thing as you. - Susan
  • I'm doing what I do because I love it. And because I feel called to it. - Susan
  • You all have a talent, you just have to find it and run with it. Don't let the negative Nelly's stand in your way. - Susan
  • When you have the love in your heart to do something, you'll find the time to make everything happen. - Susan
  • If you don't take care of yourself, your business will suffer. Self care is so important. - Susan
  • When you get discouraged, go back to the vision of why you started in the first place. - Susan

Here's a little bit about Susan in her own words: 

Susan NobleHi! My name is Susan, owner creative director behind Blessed Events-The Gift of Giving and founder of the Epilepsy Warriors Foundation.  As a small child, I was always organizing things from my dolls to anything I could think of. There is nothing I enjoy more in life than organizing and planning a good party. As the founder of a non-profit for children and families that suffer from epilepsy and seizures, I am always thinking what can I do to raise funding for the foundation in order to assist us in reaching our goals and that is when the planning side of me started whispering in my ear.

I have always made a big deal out of birthdays for the kids in my own family, and for friends so I thought why not take another job you love and make it into a business that can support your cause and so after talking it over with a few of my closest friends and my favorite little munchkins Blessed Events-The Gift of Giving was born. It’s through the innocence and sweetness of those children who brighten and inspire me and give me reasons to celebrate.

I can’t think of  a better way to honor all children than by a sweet celebration of the true gift and blessing they are to their parents, family, and friends. Blessed Events-The Gift of Giving will make your child’s birthday or parties magical and memorable because there is always a reason to celebrate the special moments of a child.

When I am not planning parties or working on foundation business I enjoy time with friends, baking, doing lots of fun things with some of my favorite little people, reading, long walks and time spent with those who mean the most to me.

For more information on the Epilepsy Warriors Foundation go to www.epilepsywarriors.org

Connect with Dana:

Dana: Instagram / Periscope (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find us hanging out in our Boss Mom Facebook Community. 

Mar 8, 2016

All about your ideal client. In this episode of the Boss Mom podcast Dana and NJ chat about the idea of an ideal client, how to find yours, and why we shouldn't be married to the ideal of an ideal client. Let's dive right in!

Listen to the podcast: 

Subscribe to the Boss Mom podcast in iTunes. 

In this episode you'll hear: 

  • How to discover your ideal client.
  • How to find your ideal client.
  • Why we adore the sales tactic of Ask, Listen, Provide.
  • How Dana and NJ met.
  • Why we need to find ideal clients who know what we're worth.
  • How to gracefully let go of a client who isn't your ideal client.
  • Why success sometimes feels scary.

Recommended links and resources: 

Can I quote you on that? 

  • If you're marketing to people who don't love you as much as you love them, it's time to break up. - Dana
  • Find your sweet spot- what you're passionate has to intersect with what you're good at and what you need. - Dana
  • If you can solve the problems of your ideal client, you're magical to them. - NJ
  • Facebook groups are the one place where social media feels social. - NJ
  • Instagram and Twitter are a great place to initiate conversation and a Facebook group is a great place to take the connection further. - Dana
  • I had to stop talking about me and I had to start talking about we. I'm not running a business, I'm running a movement. - Dana
  • I'm not selling to you for the sake of selling to  you. I'm sharing this with you because I believe that together we can do better. NJ
  • If you're not working with your ideal client, it can be messy and painful. - Dana
  • The first step in letting go of someone who isn't your ideal client is you letting go and recognizing that you have to move on. - Dana
  • Your time is valuable and what you're putting out to the world is valuable. You need to make sure you're living in the spot where what you're passionate about, what you're good at, and what people need. -Dana
  • When you say no to something, think about the things your saying yes to. - NJ
  • Your ideal client will celebrate your gift and share it with the world. And they'll help you see what it is. And it is a beautiful, glorious cycle. - Dana

Connect with Dana & NJ

Dana: Instagram / Periscope (her total happy place)

NJ : Website / Instagram (her total happy place)

We love hearing from you guys! If you’ve got a question about today’s episode or want to leave us some inbox love, you can email us at hello@boss-mom.com Or, you can always find both of us hanging out in our Boss Mom Facebook Community. 

Lola's Easter Bonnet, as promised.

« Previous 1 2 3 4 5 6 Next »