One of the questions I’m often asked is how to create a movement to grow your business. Why are movements more powerful, exciting and relatable than a business that just sells products? What are the building blocks of a strong movement? How do you create a movement manifesto and story? On this episode, I talk about building a business that is also a movement, because all the best brands are!
A movement cannot move if it is not shared. If you don’t share what you believe in, no one has a chance to get excited by you. -Dana Malstaff
3 Things We Learned From This Episode
Nowadays, people really want to know about the behind-the-scenes of what you care about and who you are. That’s where a movement comes in. Every business has a movement, and with a little work you can uncover yours. You need a manifesto because it becomes all the words you use in marketing and the things you use in branding. You also need a movement story which is “what you believe in” mixed with “what you’re good at” so it can be shared with the world.