Episode 307: Nurture Your Business: How to Promote Yourself & Your Program

Once you’ve created content that builds trust, the next step is promoting yourself-- but this can be challenging. Why is it so important to promote your business and your work? How do you get people to talk about and want to buy from you? What factors can you leverage? On this episode, I discuss why it is so critical to actually get out there and start talking about your awesome work.

Every single day, do at least one thing that promotes you and your business. -Dana Malstaff

3 Things We Learned From This Episode

• Recognize your real estate; recognize where you have space to show what you’re selling. If you’re not leveraging the free real estate that you have, you’re missing out.
• Pinterest is more of a long term search engine. From a visibility standpoint, you want to create a good amount of varied imagery for the main ways in which people get on your list.
• You don’t want to send people directly to your sale pages because conversion is going to be low.
• People need to see you 7-10 times before they buy from you.

 

Your sole job as a business owner is to sell. Without that, you can’t be profitable. Tiptoeing around the fact that you have a business doesn’t help anyone, and it won’t get you anywhere. Commit to promoting yourself. Everyday, you need to be out talking about your businesses in some way. You can do this through all sorts of content and platforms but the end goal is making sure people see you regularly so they can move towards buying from you.