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The Boss Mom Podcast

Welcome AMAZING BOSS MOM We are so glad you found us because that means you have a burning desire to create something in this world...something that positively impacts people AND also makes you money. You are in the right place. Here at Boss Mom, we know all too well the challenges of raising babies and businesses at the same time and you need more than just great resources (which we have) you also need a strong support system (we have that too). Just like all moms you need a simple business because life is complex and you should never have to apologize for having a sometimes unpredictable schedule. You can build a really successful (and profitable) business in 15 hours a week, you just have to know how (and we are going to show you). We interview amazing ladies who share their struggles and successes as well as solo episodes where I guide you through our Nurture to Convert System designed to help Boss Moms raise their business and babies at the same time. I'm Dana Malstaff, founder and CEO of Boss Mom LLC, and I'll be your host.
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Feb 22, 2018

Sales funnels are a hot topic right now, and for good reason. They are a great way to generate awareness and excitement around what you have to offer, ultimately leading people from your free content to your paid service.  

In this episode, I’m going to explain the crucial (but simple!) pieces of an effective sales funnel that you can feel good about, and will ultimately bring your audience to an easy “yes”.

 

3 Things We Learned From This Episode

  • A funnel provides a clear route for those who are a good fit for your business
  • It’s important to be engaging and give a preview as to what you’re all about.
  • You don’t have to sell people in a way that feels bad if you bring them down the nurturing cycle of a free-to-pay journey

 

A sales funnel is a streamlined way to attract the people who are right for you, while filtering out those who aren’t. A resonant “Aha!” moment combined with an easy opt-in can make the jump from “cool” to “commit” a natural progression. If you have an offering that can make a person’s life easier, getting that easy “Yes!” can be as simple as showing them the way.

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